Este curso se centra en c贸mo la inteligencia artificial est谩 transformando la relaci贸n entre las organizaciones deportivas y sus aficionados, generando nuevas oportunidades de conexi贸n y fidelizaci贸n. El alumnado explorar谩 c贸mo la IA permite dise帽ar campa帽as de marketing m谩s personalizadas y efectivas, as铆 como experiencias interactivas que mejoran la participaci贸n del p煤blico en eventos y plataformas digitales.
IA en la participaci贸n de los aficionados
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IA en la participaci贸n de los aficionados
This course is part of IA en el Deporte: El Enfoque de un Club Specialization
Instructor: Marisa S谩enz
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Dise帽ar estrategias de marketing con la aplicaci贸n de IA mejorando el engagement.
Comprender el impacto econ贸mico en el deporte con el uso de la IA.
Implementar estrategias de medios y broadcasting de IA mejorando el engagement.
Skills you'll gain
- Price Negotiation
- Customer Engagement
- Customer Communications Management
- Brand Marketing
- Marketing Strategy and Techniques
- Revenue Management
- Artificial Intelligence
- Media Strategy
- Forecasting
- Loyalty Programs
- AI Personalization
- Predictive Analytics
- Content Management
- Media Relations
- Augmented Reality
- Marketing Analytics
- Digital Media Strategy
- Emerging Technologies
- Data-Driven Decision-Making
- Digital Transformation
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
June 2025
Assessments
6 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
This course is part of the IA en el Deporte: El Enfoque de un Club Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
Explora los complejos desaf铆os 茅ticos y legales de implementar la inteligencia artificial en el deporte. Este m贸dulo aborda cuestiones de propiedad de datos, privacidad, equidad y regulaci贸n, as铆 como los principios y pr谩cticas para gobernar la IA en un entorno de r谩pida evoluci贸n. Aprende a manejar dilemas y a mantener una innovaci贸n responsable en el mundo deportivo.
What's included
6 videos2 readings2 assignments1 discussion prompt
Explora c贸mo la tecnolog铆a avanzada personaliza la experiencia del aficionado y revoluciona los medios deportivos. Profundizar谩s en la gesti贸n de contenidos impulsada por IA, soluciones innovadoras para activos medi谩ticos y la integraci贸n de la participaci贸n de los fans con plataformas de transmisi贸n de vanguardia. Estudios de caso de Real Madrid, la NHL y la NFL ilustran el futuro del entretenimiento deportivo interactivo.
What's included
6 videos3 readings2 assignments1 discussion prompt
Examina el papel fundamental de la inteligencia artificial en el impulso del negocio del deporte. Este m贸dulo revela c贸mo la IA optimiza los patrocinios y asociaciones, permite una tarificaci贸n din谩mica de entradas y predice la asistencia de los aficionados. Sum茅rgete en estudios de caso y explora el impacto de la IA en las fuentes de ingresos, la gesti贸n de costes y la sostenibilidad econ贸mica a largo plazo de las organizaciones deportivas.
What's included
6 videos3 readings2 assignments1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Marketing
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
Real Madrid Graduate School Universidad Europea
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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