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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 14, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

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326 - 350 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Syed I A

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Sep 15, 2020

Very useful and awesome.

By vaishnavi m

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Jun 9, 2020

it was nice experience.

By Gargi M

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Dec 23, 2019

Prof Eda was outstanding

By Jidan A A

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Oct 16, 2025

Helpfully & Insightfull

By Legale R M

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Sep 4, 2022

Very Helpful Materials

By Akindele O E

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Jun 30, 2020

Very interesting course

By Revane E

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Jul 8, 2020

You are really perfect

By Pradeep D

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Aug 3, 2018

Thanks, learned a lot!

By Mohammad N

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Nov 3, 2020

BEST DR. EDA SAYIN ..

By GOURAV T

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Apr 12, 2020

wonderful experience.

By Nasim A

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Nov 6, 2021

very halpfull course

By Linh L H

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Dec 9, 2020

What a great course!

By Akash.R C

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Jun 24, 2020

its a greatr lerning

By Adekola F

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Oct 9, 2017

Amazing Course!! I'm

By ELIAS P N

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Feb 12, 2021

Thank you coursera!

By Stephanny R

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Jun 16, 2020

I love this course.

By Kehinde D

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May 27, 2020

Great learning time

By Supun C

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Oct 6, 2021

Thank you 糖心vlog官网观看

By Kankanamalage R C K

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Oct 4, 2021

Thank You 糖心vlog官网观看

By ayoub e

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Dec 3, 2020

i loved the course

By FEDERICA S

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Oct 27, 2020

interesting course

By HIMANSHU S

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Sep 17, 2020

thank you coursera

By Md R I

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Jun 20, 2020

interesting course

By Anshuman R

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Sep 25, 2019

very instructive..

By luthfi f

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Nov 4, 2024

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