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Learner Reviews & Feedback for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more by IE Business School

4.7
stars
2,453 ratings

About the Course

Just how familiar are you with a marketing communication campaign? Learn more about this key pillar in the marketing mix and use it to give the push your product or service needs. Through this course you will understand the most important issues when planning and evaluating marketing communications strategies and executions in order to create valuable brands and win consumers. You'll be able to combine the appropriate theories and models with practical information to make better marketing communications decisions, and learn brand and product strategy key concepts such as, brand loyalty and equity, communications plans objectives and budgeting, AIDA model, FCB Grid, theoretical approaches to advertising design, message strategies, advertising appeals, executional frameworks, spokesperson selection, creative brief, among others. IE Business School professor Eda Sayin will guide you through the process with the help of expert interviews from international marketing firms and will provide interesting real-life examples. After this course you will be equipped with the knowledge to ensure that you make the correct decision when it comes to communications, the placement of advertising and digital marketing....

Top reviews

SA

Feb 28, 2018

instructor was very simple and define each topic easily and a lot of examples are given with each term .i wish she give another course on marketing , and i will be the first one to participate in .

UI

Jun 14, 2020

This was definitely a thorough and well-tailored course with engaging examples and industry commentary. As a introduction or refresher to marketing communications, I would highly recommend this.

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401 - 425 of 535 Reviews for Integrated Marketing Communications: Advertising, Public Relations, Digital Marketing and more

By Jatin D

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Aug 22, 2020

Excellent

By Camilo P A

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Aug 19, 2020

Very good

By Dr. G G P

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Jun 11, 2020

Very nice

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Jun 10, 2020

very nice

By Ankush A

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Apr 18, 2018

LOVED IT.

By irene s

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Mar 14, 2017

MUY BUENO

By Ailen A D

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Nov 7, 2023

ta bueno

By Naomi N

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Sep 24, 2021

LOVED IT

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Mar 29, 2021

Grateful

By Ivie F O

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May 7, 2019

Awesome!

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May 15, 2025

amazing

By Mouad E B

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Oct 2, 2018

perfect

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Oct 25, 2025

Great!

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Feb 25, 2023

Genial

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Jan 11, 2021

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May 27, 2020

V good

By Filip F

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Mar 19, 2017

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Nov 15, 2024

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Apr 25, 2021

Nice.

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Oct 31, 2020

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Oct 19, 2025

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Jul 16, 2025

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Dec 13, 2024

Nice