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滨苍迟谤辞诲耻莽茫辞 ao Marketing Digital

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滨苍迟谤辞诲耻莽茫辞 ao Marketing Digital

This course is part of Planejamento Estrat茅gico de Marketing Digital Specialization

Instructors: Kleber Oliveira

Included with 糖心vlog官网观看 Plus

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Learn more about 糖心vlog官网观看 for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Planejamento Estrat茅gico de Marketing Digital Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Nossas boas-vindas ao Curso 滨苍迟谤辞诲耻莽茫辞 ao Marketing Digital.

Neste curso, voc锚 aprender谩 sobre os aspectos gerais que ajudam a organiza莽茫o a compreender a aplicabilidade de estrat茅gias de Marketing Digital para o seu contexto. Ao final deste curso, voc锚 ser谩 capaz de compreender as interconex玫es entre o marketing e as ferramentas digitais, pensando estrategicamente sobre a incorpora莽茫o das a莽玫es digitais nos diversos ambientes de conex茫o com os clientes. Este curso 茅 composto por quatro m贸dulos, disponibilizados em semanas de aprendizagem. Cada m贸dulo 茅 composto por v铆deos, leituras e testes de verifica莽茫o de aprendizagem. Ao final de cada m贸dulo, temos uma avalia莽茫o de verifica莽茫o dos conhecimentos. Estamos muito felizes com sua presen莽a neste curso e esperamos que voc锚 tire o m谩ximo de proveito dos conceitos aqui apresentados. Bons estudos!

Neste m贸dulo, ser谩 apresentada uma vis茫o geral do marketing digital e dos principais t贸picos que ser茫o abordados

What's included

5 videos10 readings6 assignments

5 videosTotal 43 minutes

滨苍迟谤辞诲耻莽茫辞5 minutes
Entendendo o Marketing Digital6 minutes
Marketing no Ambiente Digital12 minutes
M茅tricas no Ambiente Digital10 minutes
Resultados e Insights no Marketing Digital8 minutes

10 readingsTotal 200 minutes

Slides da Aula 110 minutes
Marketing 4.0 na Economia Digital30 minutes
Slides da Aula 210 minutes
A Internet e o Marketing Digital30 minutes
Slides da Aula 310 minutes
Marketing Estrat茅gico e a Cria莽茫o de Unidade de Neg贸cios30 minutes
Slides da Aula 410 minutes
Marketing Analytics30 minutes
Slides da Aula 510 minutes
Conceitos Fundamentais Sobre a An谩lise do Desempenho em Marketing30 minutes

6 assignmentsTotal 180 minutes

Aula 1 | 滨苍迟谤辞诲耻莽茫辞30 minutes
Aula 2 | Entendendo o Marketing Digital30 minutes
Aula 3 | Marketing no Ambiente Digital30 minutes
Aula 4 | M茅tricas no Ambiente Digital30 minutes
Aula 5 | Resultados e Insights no Marketing Digital30 minutes
M贸dulo 1 | Vis茫o Geral do Marketing Digital30 minutes

Este m贸dulo aborda como est茫o interligadas as estrat茅gias de marketing e as ferramentas de marketing digital.

What's included

5 videos10 readings6 assignments

5 videosTotal 48 minutes

Marketing e Estrat茅gia de Neg贸cio6 minutes
Digital como Mentalidade10 minutes
Digital como Estrat茅gia10 minutes
Quando usar o Marketing Digital8 minutes
Quando n茫o usar o Marketing Digital12 minutes

10 readingsTotal 200 minutes

Slides da Aula 110 minutes
Marketing Digital: De onde veio, onde estamos e para onde vamos?30 minutes
Slides da Aula 210 minutes
O que 茅 e Como Adotar Um Mindset Digital?30 minutes
Slides da Aula 310 minutes
Passos para Criar um Planejamento Estrat茅gico30 minutes
Slides da Aula 410 minutes
O que 茅 Poss铆vel Conquistar com o Marketing Digital?30 minutes
Slides da Aula 510 minutes
10 Principais Erros no Marketing Digital30 minutes

6 assignmentsTotal 180 minutes

Aula 1 | Marketing e Estrat茅gia de Neg贸cio30 minutes
Aula 2 | Digital como Mentalidade30 minutes
Aula 3 | Digital como Estrat茅gia30 minutes
Aula 4 | Quando usar o Marketing Digital30 minutes
Aula 5 | Quando n茫o usar o Marketing Digital30 minutes
M贸dulo 2 | Marketing Digital 茅 para Todo Mundo?30 minutes

Neste m贸dulo ser茫o abordados os principais aspectos do marketing operacional (Pre莽o, Pra莽a, Produto e Pre莽o) no contexto do marketing integrado.

What's included

5 videos13 readings6 assignments

5 videosTotal 41 minutes

Marketing Integrado: Pre莽o6 minutes
Marketing Integrado: Distribui莽茫o9 minutes
Marketing Integrado: Desenvolvimento de Produtos7 minutes
Marketing Integrado: Comunica莽茫o Integrada de Marketing9 minutes
Combinando On-Line e Off-Line8 minutes

13 readingsTotal 250 minutes

Slides da Aula 110 minutes
Pre莽o Tamb茅m 茅 Uma Estrat茅gia de Marketing30 minutes
Software as a Service e Estrat茅gia de Pre莽os30 minutes
Slides da Aula 210 minutes
O P de Distribui莽茫o30 minutes
Varejo como Canal de Distribui莽茫o e Comunica莽茫o10 minutes
Slides da Aula 310 minutes
Marketing de Servi莽os: O que 茅, Como Fazer e Estrat茅gias de Sucesso30 minutes
Princ铆pios de Marketing de Servi莽os10 minutes
Slides da Aula 410 minutes
Propaganda e Comunica莽茫o30 minutes
Slides da Aula 510 minutes
Criando Novas Experi锚ncias de Consumo30 minutes

6 assignmentsTotal 180 minutes

Aula 1 | Marketing Integrado: Pre莽o30 minutes
Aula 2 | Marketing Integrado: Distribui莽茫o30 minutes
Aula 3 | Marketing Integrado: Desenvolvimento de Produtos30 minutes
Aula 4 | Marketing Integrado: Comunica莽茫o Integrada de Marketing30 minutes
Aula 5 | Combinando On-Line e Off-Line30 minutes
M贸dulo 3 | Uma Estrutura para o Marketing Digital30 minutes

Neste m贸dulo, ser谩 discutida a import芒ncia do cliente na defini莽茫o das estrat茅gias da empresa. O foco ser谩 centrado no alinhamento das estrat茅gias e objetivos com determinado perfil de consumidor.

What's included

5 videos14 readings6 assignments

5 videosTotal 36 minutes

Alinhando P煤blico e Objetivos6 minutes
O que 茅 o ICP 鈥� Ideal Consumer Profile?7 minutes
Como usar o ICP em sua Estrat茅gia8 minutes
Criando mais de um ICP8 minutes
Testando seu ICP6 minutes

14 readingsTotal 320 minutes

Slides da Aula 110 minutes
Gerenciamento de Marcas30 minutes
Slides da Aula 210 minutes
Ideal Customer Profile (ICP)30 minutes
Ideal Customer Profile (ICP) e Persona30 minutes
Slides da Aula 310 minutes
Din芒mica do Marketing e o Desempenho Financeiro dos Pequenos Empreendimentos30 minutes
ICP e a Import芒ncia de Conhecer Seu P煤blico30 minutes
Slides da Aula 410 minutes
Persona: Constru莽茫o e Manuten莽茫o30 minutes
Criando Mais de Um Perfil Ideal de Cliente (ICP)30 minutes
Slides da Aula 510 minutes
Personas e Seus Conceitos30 minutes
Testando o ICP30 minutes

6 assignmentsTotal 180 minutes

Aula 1 | Alinhando P煤blico e Objetivos30 minutes
Aula 2 | O que 茅 o ICP 鈥� Ideal Consumer Profile?30 minutes
Aula 3 | Como usar o ICP em sua Estrat茅gia30 minutes
Aula 4 | Criando mais de um ICP30 minutes
Aula 5 | Testando seu ICP30 minutes
M贸dulo 4 | Compreender os Clientes (ICP)30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Kleber Oliveira

Funda莽茫o Instituto de Administra莽茫o

7 Courses1,231 learners

Offered by

Funda莽茫o Instituto de Administra莽茫o

Explore more from Marketing

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

If you subscribed, you get a 7-day free trial during which you can cancel at no penalty. After that, we don鈥檛 give refunds, but you can cancel your subscription at any time. See our full refund policy.

糖心vlog官网观看

滨苍迟谤辞诲耻莽茫辞 ao Marketing Digital

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 4 modules in this course

M贸dulo 1 | Vis茫o Geral do Marketing Digital

What's included

M贸dulo 2 | Marketing Digital 茅 para Todo Mundo?

What's included

M贸dulo 3 | Uma Estrutura para o Marketing Digital

What's included

M贸dulo 4 | Compreender os Clientes (ICP)

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Marketing

Preparando o Marketing Digital

Medindo o Marketing Digital

Otimizando o Marketing Digital

Why people choose 糖心vlog官网观看 for their career

Open new doors with 糖心vlog官网观看 Plus

Advance your career with an online degree

Join over 3,400 global companies that choose 糖心vlog官网观看 for Business

Frequently asked questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

More questions