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Learner Reviews & Feedback for Management of Fashion and Luxury Companies by Università Bocconi

4.7
stars
6,185 ratings

About the Course

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts. Adopting a case-study approach, the course presents strategic brand management in luxury and fashion companies as a balancing act: tradition vs. innovation, expertise vs. experimentation, casual vs. stylish; in order to increase the brand value by nurturing the brand heritage and at the same time staying fresh, relevant, and contemporary in the global marketplace. Topics such as the impact of new retail channels, new media channels, and new business declinations for the brand and emerging markets will be discussed in the course....

Top reviews

MP

Dec 26, 2022

Very helpful!!! Amazing, insightfuls, professors were lovely, smart and kept it fun and engaging as much as it can be! Great additional material, informative and playful, learned a lot, thanks!

SS

Sep 27, 2020

Excellent course! I learned so much about fashion and luxury. All the videos and notes are extremely interesting and useful. Anyone who is interested in this subject should go for it.

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376 - 400 of 1,473 Reviews for Management of Fashion and Luxury Companies

By Oscar E

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Feb 27, 2020

I came in as novice in the fashion industry but after I completed this course, I know understand how to run my own fashion business.

By Monica C

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Apr 1, 2016

This course has enabled me to understand how the fashion and luxury industries work in many levels (retailing, manufacturing, commun

By Karolina W

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Jun 8, 2021

I really enjoyed this course and the two teachers were very informative and also very friendly! That made the course even more fun!

By Amrin K

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Apr 14, 2020

dopting a case-study approach, the course presents strategic in luxury and fashion as a balancing act:

brand managementcompanies

By Aline S

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Feb 6, 2020

Fácil aprendizado, ótimos exercícios, exemplos atuais e cases interessantes! Adorei o curso, não vejo a hora de colocar em prática!

By Stefania A

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Nov 6, 2019

Very interesting course that helps a better understanding of a huge part of the fashion and luxury market. I really appreciate it.

By Lillian D

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Jul 29, 2021

Thank you coursera for making available and accessible such sound knowledge and awareness. i have added more skills to my resume .

By Desiree'

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Sep 30, 2020

Course was really interesting, just one of the teachers speaks not so clearly but the program is well done and it's more complete.

By Mollie B

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Aug 16, 2020

Thoroughly enjoyed the course! It was harder than anticipated but still very informative and a great way to extend your knowledge.

By Diana P

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May 1, 2020

The course was wonderful. It's probably one of the best free courses I have ever taken. It was enriching and interesting to watch.

By Sofia G

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Sep 4, 2021

Excelent course, complete, with interesting real life examples and great interviews from the fashion industry and luxury brands.

By Shashi K

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Jun 5, 2020

Great learning & eye opening course. Especially last week was really unexpected to analyse brand strategy from its annual report.

By Chiara L

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Jun 1, 2020

Course well organized with interesting case studies and interviews with CEOs and experts, from both the fashion and luxury world.

By sarah e c

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Mar 13, 2020

Very detailed course which gives a good understanding from managerial side of companies. Many slides provided for clear learning.

By somontgomery

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Aug 26, 2020

Absolutely wonderful! I'm not even in this field and I had a great time learning about this. I want to learn more! Thank you!

By Adja D

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Jun 21, 2020

So great to learn and i still need to look at some videos but it really helped me understand better the fashion world. Thank You

By Giulia F

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Apr 15, 2020

captivating and stimulating.I knew a lot of new aspects of fashion and my idea about that has changed in many respects.Thank you

By Rutuja J

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Sep 25, 2018

Very thorough and detailed for an online course! The lecture slides, additional interviews and reports are an excellent feature!

By Valeriy K

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Jan 5, 2018

Great course! Thanks a lot! Loved the interviews with major brands. I would definitely take another course from this university.

By 한명윤

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May 14, 2024

It was really great time to study with nice two professors. And every exams were useful to me. Lastly, it was totally exciting!

By manasa y

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Jun 21, 2021

This course is one of the best courses I have ever enrolled. It gives you clear insights about the fashion and luxury companies

By Shawna B

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Mar 31, 2021

Its was terrific. I had hoped that it would have had more about brand management but it offered information that was relatable.

By Anita A

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Mar 20, 2020

This course is really interesting with a lot of information.I encourage everyone who has an interest in the Fashion to take it.

By Omar M

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Nov 25, 2016

The course is practical and very useful. The instructors are amazing. I strongly recommend it . Thank you Bocconi and ÌÇÐÄvlog¹ÙÍø¹Û¿´.

By Iva B

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Aug 14, 2022

Excellent course! I had a feeling I was Bocconi University's student undertaking one of their modules. Loved it, learnt a lot.