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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,807 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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751 - 775 of 1,036 Reviews for Market Research and Consumer Behavior

By Robert B C

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Oct 23, 2017

Quite a good course. Good application of theory.

By Mainak S

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Apr 10, 2021

I think some lectures in week 4 are missing

By Wantipborlang K

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Sep 26, 2020

Thank you Shameek sir Very well explained .

By estela

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Jul 13, 2020

Wide coverage but lack of detailed content

By Esteban V B

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Dec 29, 2019

Excellent. I would like Spanish traslation

By Subhasish D

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Feb 21, 2017

Good course, simple and easy to comprehend

By Ninad P

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Nov 2, 2016

Good course...very good basic exposure

By JIL P

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May 25, 2020

good course. got to learn mang things

By caleb r

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Mar 30, 2020

Good Study material and good teaching

By Zuha A

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Jan 25, 2025

I loved the course, very informative

By Amol N

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Jul 26, 2020

Its great learning overall, thanks !

By Valeria N

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Apr 12, 2021

well done, but too much technical

By Abdullah A

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Jun 3, 2020

Excellent , but examples are few.

By Lole A H

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Apr 17, 2020

Nice content.

Easy to understand.

By Maximiliano C

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Jun 17, 2020

Complex readings for beginners.

By Khandaker T A

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Nov 11, 2020

This is an outstanding course.

By Ankit S

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May 7, 2020

excellent for the beginners.

By Sparsh R

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Apr 22, 2020

The instructor was very good

By Amanda L

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Jan 25, 2020

The tutors doesn't help much

By JGMM B

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Sep 5, 2018

Sometimes hard to understand

By Arindam D C

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Feb 20, 2018

Good course for a beginner !

By Do臒uhan K

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Sep 10, 2020

a nice and fluent course

By Sebastian A

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Jun 7, 2020

Sobresaliente en general

By Jacqueline B

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Jun 27, 2017

Logical, but too simple