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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,835 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥 in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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901 - 925 of 1,045 Reviews for Market Research and Consumer Behavior

By Rajneesh A

Jul 12, 2017

There should be more live examples for this. It had all the big terms but no explanantion for them

By Deleted A

Oct 22, 2020

A lot of good information but very fast-paced and sometimes not explained in real-life examples.

By Archish A

May 26, 2020

Though the course covered quite a few topics, the in-depth coverage of topics could be improved.

By Sara H

Aug 5, 2017

More deep explanation was needed at the week four. with more examples related to exam questions.

By Luis S

Jun 4, 2021

Courses only scratches the surface of the topic, more expert interviews needed and readings.

By Fang S

May 28, 2018

Except for the fact that the lecture was talking too fast with accent, this course is great!

By Evaldas K

Nov 28, 2017

Very little information of everything. Very often something is mentioned and not explained.

By YULIA A

Apr 25, 2020

Half of the course feels like a high-school level, not enough examples, and SO many typos

By Natalia B

Dec 16, 2019

Information is given just as a list of some points without descriptions and explanations.

By Abhinav K

Oct 5, 2019

It was good but it need more explanation, specially regarding consumer behaviour.

By RAGHUNANDAN K

Jul 29, 2021

PPT not shared as resources, examples not given while explaining some concepts

By Mario V

Apr 26, 2020

Basic concepts, not very well explained, specially in the weeks 3 and 4.

By Mahmoud T

Jan 29, 2025

氐毓賵亘丞 賮賶 鬲乇噩賲丞 丕賱兀賵乇丕賯 丕賱賲乇賮賯丞 賮賶 丕賱亘丨孬 賲賲丕 賷毓賷賯 賮賴賲 丕賱賲賵囟賵毓 亘卮賰賱 賵丕囟丨

By Beatriz M

Nov 9, 2020

I think is was too basic and easy to pass withour putting much effort.

By Hsu M N

Jul 7, 2020

Knowing more about behavior of customer is the benefit of this course.

By Kristoff P

Aug 7, 2017

I taught it would have been more about methodology of Market research

By Maria C O A

Jul 19, 2020

Would have been very useful to have more examples on a real frame.

By Sultan M S S

May 15, 2020

Shallow representations of concepts, especially in research part.

By Julio C G

Mar 28, 2020

Great course, something its difficult to understand the proffesor

By Uphar M

Sep 4, 2019

Too much of theory should have included real-life examples.

By EHSAN A

Feb 27, 2022

睾賳賷丞 亘丕賱賲毓賱賵賲丕鬲 , 丕賱賱睾丞 丕賱丕賳噩賱賷夭賷丞 毓賳丿 丕賱賲丨丕囟乇 睾賷乇 賲賮賴賵賲丞

By Lina G

Oct 16, 2021

It can be useful to have more applied examples than theory

By Lucas D B

Dec 3, 2017

It would help to learn if there were real life examples.

By Zakaria A

Apr 25, 2020

Interpretation of the definitions could be more helpful

By Amir M M L

Aug 25, 2021

The accent, the video material, the pdfs are too long