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Back to Market Research and Consumer Behavior

Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,806 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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301 - 325 of 1,036 Reviews for Market Research and Consumer Behavior

By Neeraj C

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Jul 3, 2020

An excellent way to design a questionnaire

By Abhishek S (

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Sep 7, 2017

Very well designed to suit the requirement

By Tassaddika A S

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Oct 7, 2020

This is a great course! Very informative!

By RENUSHIKA.K

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Jul 25, 2020

IT WAS REALLY USEFUL IN DOING THIS COURSE

By chua k

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May 17, 2018

Now I understand about customer behavior.

By Maria A V A

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Dec 10, 2020

excelente aportes del prof Shameek Sinha

By Shruti P

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Sep 17, 2020

good course, Examples used are very good

By Mohamed A

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Sep 6, 2020

Very easy to follow and is a great start

By Dr. S C

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May 3, 2020

It was a great course designed very well

By L锚 T V A

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Sep 13, 2021

So amazing, it is useful for my career.

By Girish M

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Aug 2, 2020

Course was very easy and comprehensive.

By naveen a

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Jul 7, 2020

I really enjoyed thise course thank you

By Rahaf S

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May 17, 2020

This is what I really wanted to learn !

By Anjali D

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May 1, 2020

thanks for the course, its very helpful

By Abdullah A

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Sep 13, 2018

very helpful i like the way of teaching

By Parth L

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Mar 19, 2017

Grate course with good basic concepts !

By Ayo O

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Jan 20, 2022

very insightful and easy to understand

By Sitendu R

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Nov 13, 2020

Very practical and very well explained

By Iciar P Y

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May 8, 2020

Very interesting and effective course!

By Hassan A

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Apr 23, 2020

Content was well connected and updated

By Reynaldo V

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Oct 5, 2017

This was an information-packed course.

By Louie J

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Nov 17, 2016

VEry informative. Thank you very much.

By Tamar B

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Nov 12, 2021

Very useful course , great instructor

By Apurva B

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May 31, 2020

it was good it was easy to understand

By Mohammad S A

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Sep 21, 2021

very simple and clear to understand.