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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,835 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

S

Apr 10, 2020

Thank-you for the course. Amazing professor and his teaching style. Gained a lot of clarity and insight towards how to conduct research, choose a sample, frame hypothesis and avoid making errors.

DV

Oct 19, 2018

This is a very complete course, with a lot of interesting concepts. People without formal studies on marketing who want to have overall, strong and relevant understanding should start right here!

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526 - 550 of 1,045 Reviews for Market Research and Consumer Behavior

By Sehiry m

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Feb 26, 2025

excellent

By vishal T

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Oct 11, 2024

very good

By Hossam F

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Nov 3, 2022

excellent

By Alexandre B

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Mar 12, 2022

excellent

By Tanmay k

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Dec 29, 2021

Good One

By VU T T

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Aug 24, 2021

very good

By Pritam B

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Apr 29, 2021

Excellent

By Ryan D

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Feb 14, 2021

Thank you

By Shouq S A

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Sep 30, 2020

thank you

By Khyati D

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Sep 24, 2020

excellent

By NAFEW S J

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Sep 16, 2020

Very good

By PANCHAMI

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Sep 13, 2020

excellent

By Selly

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Aug 24, 2020

thankyou!

By Deleted A

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Jul 17, 2020

Satisfied

By Laveena D

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Jul 11, 2020

Excellent

By ABHISHEK K

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May 26, 2020

Very Nice

By HEMA M

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May 8, 2020

excellent

By ramya m

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May 2, 2020

EXCELLENT

By KOMMIREDDI S

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Apr 27, 2020

excellent

By Md M H

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Aug 25, 2018

excellent

By omesha V T

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Jul 4, 2020

good one

By Megh K

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Apr 25, 2020

nice one

By ghassen b

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Nov 19, 2018

adorable

By Nilisha

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Aug 28, 2024

Helpful

By Ramya S B

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Jul 14, 2021

Helpful