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Learner Reviews & Feedback for Market Research and Consumer Behavior by IE Business School

4.4
stars
4,847 ratings

About the Course

Your marketing quest begins here! The first course in this specialization lays the neccessary groundwork for an overall successful marketing strategy. It is separated into two sections: Market Research and Consumer Behavior. Gain the tools and techniques to translate a decision problem into a research question in the Market Research module. Learn how to design a research plan, analyze the data gathered and accurately interpret and communicate survey reports, translating the results into practical recommendations. You will then focus in on the consumer decision-making process, highlighting the key moments from identifying a need to buying and consuming a product. Adopt a true 鈥渃onsumer focus鈥� in your managerial decisions by analyzing how consumers make decisions, what happens (in their hearts and minds) at different stages of the decision making process, and the variables that influence those decisions. This course will equip you with the knowledge required to understand the state of your product before approaching the market strategy. There鈥檚 no better place to build the foundations of your marketing journey!...

Top reviews

NS

Jun 29, 2020

Nice and systematic presentation of the contents help to gain the knowledge to anyone.Really nice and helpful for me , it develops a basic ideas of market and customer relations understanding.

PK

Nov 26, 2020

The course was very helpful. It helped me refresh all my consumer behavior knowledge and addressed my blurred area of market resarch as a whole. The key was the detail explanatory videos.

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576 - 600 of 1,048 Reviews for Market Research and Consumer Behavior

By TORNIKE T

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Mar 17, 2018

super

By Dechen Z

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Oct 5, 2025

nice

By Budoor A T

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Nov 19, 2024

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By Hadia A R

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Jan 12, 2024

best

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May 23, 2023

Very

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Mar 1, 2023

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Jan 6, 2022

nice

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Jun 24, 2021

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By SANJAY R S

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Dec 12, 2020

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Dec 12, 2020

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Nov 28, 2020

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Nov 27, 2020

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Nov 26, 2020

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Sep 29, 2020

good

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Sep 29, 2020

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Sep 28, 2020

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Sep 13, 2020

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By RAMANOV B A

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Aug 28, 2020

good

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Aug 24, 2020

good

By AKULA K R

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Aug 5, 2020

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By ANAND

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Jul 30, 2020

nice

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Jul 26, 2020

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By Divya R

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Jul 19, 2020

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By Rajan R G

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Jul 18, 2020

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By p s

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Jul 2, 2020

good