Ce cours aborde la mani猫re dont les nouveaux outils num茅riques (Internet, smartphones, impression聽3D) r茅volutionnent le monde du marketing en modifiant les r么les et les habitudes des entreprises comme des clients. Avec plus de 500聽000聽茅tudiants, le cours 芦聽Le marketing dans un monde num茅rique聽禄 est l鈥檜n des plus populaires de 糖心vlog官网观看, et Class Central le consid猫re comme l鈥檜n des 50聽meilleurs MOOC de tous les temps (https://www.class-central.com/report/top-moocs/).
Le marketing dans un monde num茅rique
Le marketing dans un monde num茅rique
Instructor: Aric Rindfleisch
2,172 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.6
(10 reviews)
Beginner level
No prior experience required
3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Skills you'll gain
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Assessments
21 assignments
Taught in French
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Dans ce premier module, vous d茅couvrirez le cours, votre instructeur, vos camarades et notre environnement d鈥檃pprentissage. Dans ce module, vous verrez comment les nouveaux outils num茅riques permettent aux clients de jouer un r么le plus actif dans le d茅veloppement et le partage de produits.
What's included
12 videos11 readings6 assignments2 peer reviews
Dans ce module, vous d茅couvrirez comment les nouveaux outils num茅riques permettent aux clients de jouer un r么le plus actif dans les activit茅s de promotion.
What's included
9 videos3 readings5 assignments2 peer reviews
Dans ce module, vous d茅couvrirez comment les nouveaux outils num茅riques modifient la distribution des produits et r茅volutionnent le paysage du commerce de d茅tail.
What's included
9 videos3 readings5 assignments2 peer reviews
Dans ce module, vous verrez comment les nouveaux outils num茅riques permettent aux clients de jouer un r么le plus actif dans la d茅finition du prix qu鈥檌ls paient pour les produits qu鈥檌ls ach猫tent.
What's included
10 videos6 readings5 assignments2 peer reviews
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4.7 (6 ratings)Offered by
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Reviewed on Sep 21, 2022
C鈥媜ntenu de qualit茅 et le proc茅d茅 d'apprentissage int茅ressant. j鈥媏 recommande vivement le cours. Juste revoir la proc茅dure de correction via les paires.
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