El Marketing Digital ha revolucionado la forma de hacer negocios, y ninguna corporaci贸n, empresa, emprendedor o profesional puede desconocer su importancia vital para lograr el 茅xito.
Pilares de Marketing Digital
Pilares de Marketing Digital
This course is part of Marketing Digital Specialization
Instructors: Sebasti谩n Camiser
81,020 already enrolled
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Gain insight into a topic and learn the fundamentals.
4.8
(1,992 reviews)
Beginner level
No prior experience required
Flexible schedule
Approx. 26 hours
Learn at your own pace
98%
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Assessments
8 assignments
Taught in Spanish
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This course is part of the Marketing Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
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There are 4 modules in this course
隆Bienvenidos a este m贸dulo! En esta semana vas a identificar los principales conceptos del Marketing Tradicional y su evoluci贸n hacia el Marketing Digital; vas a introducirte en las din谩micas que definen el ritmo del Marketing Digital; vas a conocer las cifras globales, tendencias y principales caracter铆sticas del Marketing Digital; podr谩s reconocer las principales diferencias generacionales devenidas por el cambio hacia el paradigma digital; identificar谩s los principales elementos que conforman el ecosistema de Marketing Digital. Podr谩s desarrollar y aplicar en forma pr谩ctica los conceptos de 鈥淐RM鈥� (Customer Relationship Management o Gesti贸n de la relaci贸n con los clientes) de manera estrat茅gica. Esperamos que tengas una buena semana de aprendizaje
What's included
4 videos8 readings2 assignments1 peer review4 discussion prompts
Avanzamos al m贸dulo 2 de contenido. En esta semana vas a poder comprender el cambio de paradigma introducido por Internet y la comunicaci贸n digital interactiva; vas a adquirir herramientas te贸ricas para analizar la evoluci贸n de los medios de comunicaci贸n del modelo broadcasting al modelo en red, sus rupturas y sus continuidades; vas a realizar una lectura cr铆tica sobre las estrategias que desarrollan los medios tradicionales para adaptarse al ecosistema digital; integrar谩s nuevos elementos para aplicarlos a la evoluci贸n del marketing en el marco de los nuevos medios; Estar谩s en condiciones de comprender a las nuevas audiencias y a los productos como parte de un mercado de conversaciones.
What's included
3 videos6 readings2 assignments1 peer review5 discussion prompts
Llegamos al M贸dulo 3 del curso. En esta semana identificar谩s los principales elementos a tomar en cuenta para elaborar un Plan de Marketing Digital; desarrollar谩s desde una perspectiva integradora y resumida, las principales herramientas que constituyen el Marketing Digital; identificar谩s el panorama general de las Redes Sociales; contar谩s principales caracter铆sticas de una estrategia de SEO (Search Engine Optimization o Posicionamiento en Buscadores); lograr谩s contar con nociones b谩sicas de una campa帽a de SEM (Search Engine Marketing o campa帽as Patrocinadas); vas a aprender las principales caracter铆sticas del Marketing Viral; obtendr谩s un un proceso b谩sico y eficiente para planificar y desarrollar una campa帽a de E-Mail Marketing
What's included
4 videos10 readings2 assignments1 peer review5 discussion prompts
Llegamos al 煤ltimo M贸dulo del curso. Felicitaciones por haber llegado hasta aqu铆. En esta semana comprender谩s la importancia del Web Analytics, as铆 como analizar y ponderar la performance de las acciones ejecutadas, y colaborar a generar un esp铆ritu proactivo para la toma decisiones basadas en informaci贸n relevante; vas a lograr identificar las principales m茅tricas del negocio (entre ellas las de Redes Sociales); vas a poder aplicar el esquema 鈥淓mbudo de ventas鈥� o 鈥淔unnel digital鈥�; obtendr谩s algunas herramientas adicionales para desarrollar un criterio anal铆tico para la toma de decisiones.
What's included
4 videos7 readings2 assignments1 peer review5 discussion prompts
Instructors
Instructor ratings
4.8 (404 ratings)Offered by
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University of Illinois Urbana-Champaign
Adobe
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4.8
1,992 reviews
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Showing 3 of 1992
MR
5
Reviewed on Jul 9, 2020
Excelente curso, excelentes instructores y material para aprender, la din谩mica es completamente interesante, se conocen los diferentes putos de vistas y se complementa la informaci贸n.Muy agradecida.
TR
5
Reviewed on May 13, 2020
Me gust贸 mucho el curso, lo recomiendo! Fue din谩mico, organizado y hasta divertido. Muy completo en cuanto a lo b谩sico que se debe comprender sobre el Marketing Digital. Me ha servido un mont贸n!
MM
5
Reviewed on Aug 24, 2020
Gran curso para comprender la importancia del Marketing Digital y una introducci贸n a las herramientas que utiliza, muy recomendarle para emprendedores que quieran tener una noci贸n del tema.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
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