Learner Reviews & Feedback for Marketing in a Digital World by University of Illinois Urbana-Champaign
About the Course
Top reviews
DB
Jul 26, 2020
Thank-You professor, I expanded my knowledge on how 4Ps are influenced/ changed by technology. In fact, i have already used these examples in my class. Very useful. Once again thanks a lot professor.
SM
Jul 23, 2019
I am a Head of Marketing, Sales and Terminal Business in a LPG company in Pakistan i am sure my learning through this course will increase my knowledge in skills for maximum operational efficiencies.
4451 - 4475 of 5,359 Reviews for Marketing in a Digital World
By Julio C 脕 d C G
鈥Aug 22, 2016
Un curso muy interesante, con una gran cantidad de informaci贸n y una buena forma de llevarnos a practicar y entender los conceptos del temario. Lo 煤nico es que hay informaci贸n desactualizada [hasta el 2014, supongo que es la fecha en que se grabo el curso] y pareciera no ser importante un desfase de 2 a帽os, pero como se expone en el mismo curso eso es mucho tiempo en digital.
By Apeksha S
鈥Aug 25, 2021
As per knowledge part, the course is Great but as per peer reviews part it is too irrational, as anyone can give a review remark in jealousy and without reading the assignments properly. It happened in my Tesla case study by an anonymous peer due to which, this is the first time in my learning that I received 87% instead of 90+ , as I lost my interest in this course!!
By Anu
鈥Sep 7, 2016
Good content but would have preferred if it was more interactive. There is no way to discuss in detail and debate over a topic. I still have many questions unanswered and forum is very inactive. Wish there was a thread for each topic where people could just discuss their perspective. Overall good content but lack of interaction makes it incomplete in my opinion.
By Jennifer H
鈥Oct 13, 2016
I enjoyed this course and appreciated the fact that not all the assignments were multiple choice. It was great to be able to develop ideas through the case studies and exercises. I would have liked if actual TA's would review our work instead of other classmates, but I realize this might be unrealistic due to the high number of people enrolled in the course.
By Tajreen T
鈥Jul 31, 2020
It was a comparatively tough course to complete and I learned a lot. But I am facing difficulty to obtain my certificate. It's saying I have to verify my id. However, the instructions aren't clear to me, what kind of verification is needed and I can't give information accordingly, and it's really disturbing to wait for my certificate this long. thanks.
By Jacinta R
鈥Dec 19, 2019
It was refreshing with good concepts and learning methods & tools. I did get some insights that I had no t heard of before even though I am an avid reader.
I would have liked more on pharma and less on retail. There is so much available as examples when it comes to real strategy in this regulated world. It would have been more closer to home for me
By Omri R
鈥Jun 4, 2017
Very good introductory course to marketing. I found the four modules, based on the classic marketing mix (4 Ps) quite helpful and there is an emphasis on the digital in each one of these. The exercises are exactly right - not too many and pretty straight forward. The quizzes really check if you are listening to the lectures and reading the material.
By Shashwat G
鈥Jul 4, 2018
Excellent course. This course helped me learn new concepts like Customer co-creation, Doppelg盲nger brand image, brand authenticity, user-generated content, changing of the retail, 3-D printing and Pay What You Want (PWYW) strategy. Altogether, the course was really a comprehensive one covering how marketing is changing in a world of digital tools.
By Eduardo P
鈥Jun 19, 2017
Great course, at some point it could use some updating since digital marketing evolves so fast. Also, for international students, sometimes completing the exercises is hard due to availability (RedLaser App). Also, being graded by other students can be tricky and impact your grades a little negative in my opinion. Very good course overall.
By Ricardo S
鈥Jun 12, 2017
This course has a very interesting approach to the impact the new digital tools have in traditional Marketing. The only thing that is missing is service and B2B marketing. It's focused only on B2C marketing, so it misses a lot of information. With that said, the course still great and gives a lot of great insights. I definitely recommend!
By Jabal
鈥Dec 11, 2015
The course provides a good foundation in understanding the impact of digital technologies on business and how marketing is undergoing a shift. The course uses the popular marketing mix framework of 4Ps - Product, Promotion, Placement and Price and shows the effect of digital on each using theory, examples, case studies and exercises.
By Rishabh g
鈥May 24, 2020
I do not understand that even after completing the entire 6 courses i Specialization, I am unable to access the Capstone. And there is no help available at all.
Rest of the things are good in the course. Excellent faculty and material.
Suggestion: we should add as an activity- A blog/article writing to be published on 糖心vlog官网观看 page.
By Kausik J P
鈥Jun 26, 2020
The course was awesome. Im basically a student belong to the science stream, through this course I gained some knowledge about marketing that too in digital platform. Professor Aric is very cool in teaching this marketing stuff. He gave a lot of information regarding marketing. On the whole I enjoyed this online course.
Thank you
By Rainer S
鈥Sep 6, 2015
This was a good course though I feel there could have been a little more professionalism in terms of camera work and testing that apps and services truly were available to all students globally.
Al in all a very insightful course that opened my eyes to some technologies and processes I was not yet aware of.
Thank Aric Rindfleisch
By Sarah M
鈥Jun 3, 2019
Interesting new concepts are covered in this course, some are so new, research is still being done to fully understand them. Interactive coursework approach where you make a submission and then get to grade classmates' work. This adds another level of interaction which you don't get from simple multiple choice type tests.
By Bedanga B S
鈥Jun 7, 2020
A great course and a great instructor. The course will make you see how the 4P's of marketing is changing as businesses are moving towards digital. One might not have viewed how the digital world is changing Product, Price, Place and promotion. The courses uses some great examples which makes the course fun to learn.
By Yogesh Y
鈥Mar 30, 2020
The Faculty teaching this course Mr. Aric Rindfleisch is really nice teacher, He gave good examples and videos lectures are really helpful and quizzes and case studies are really useful through which I opened up with my personal thoughts and answers to the question according to which we learn in the video lectures.
By Marcus M
鈥Aug 10, 2019
The course is definitely insightful and interactive. I consider it imperative for a fundamental understanding of digitization in marketing. Only drawback here is the outdated course meterial. However relevant the concepts, they could definitely do with some latest app examples and more current industry practices.
By Vignesh N
鈥Jul 2, 2020
A very constructive and appealing course with excellent course content. The instructor also is very good at conveying the content that is required for the students to understand the concept by giving very appealing examples and case studies.
Overall, I would like to recommend this course to family and friends.
By Steven W A
鈥May 31, 2020
This course gave me real life example, that's help me to understand. I learnt many things from this course. I can relate my learning in digital world. But i have one complain to 糖心vlog官网观看 not for the course. i completed this course with honor assessment. But I received my certificate without honor certificate.
By Holly E
鈥Aug 21, 2015
I think this course is interesting and informative. I have progressed into the second week, and the expositions of digital marketing techniques are interesting and fairly detailed. I would recommend this course to gain an understanding of traditional and newer advertising strategies employed by companies.
By Palisetti G
鈥Oct 3, 2020
Yes.This is very wonderful course. Nowadays Digital Marketing is very use ful in the all over world. The entire marketing scanario is changed due to needs and wants of the customers . Here we are utilising wonderful caliculations and tools in this course for very helpful both consumers and organisations.
By ED C A
鈥Nov 1, 2020
Maybe because it was an intro to the specialization, but it鈥檚 not much digital marketing or marketing in general. If you don鈥檛 know anything about marketing, it might be a good course for beginners. Otherwise, there may be other courses that delve more in depth on the matter. The instructor was nice tho.
By Silvino L
鈥Jan 15, 2018
In general, the course provides good information about the impacts of digitalisation on some elements of the marketing mix. I felt like the cases are a little old fashioned. Perhaps victims of the context of the rapid changes we are experiencing through digital transformation. Just another challenge !!!
By SHUBHAM K D
鈥Feb 16, 2021
It definetely was a informative as well as a interesting and fun course with all the type of learning videos, articles, assignments. I found it really helpful and insightful though the tests could get a little better but overall it is one of the most helpful course with refrence to marketing students.