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Marketing e a Jornada do Cliente

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Marketing e a Jornada do Cliente

This course is part of Marketing e o Consumidor no Ambiente Digital Specialization

Instructors: Sofia Ferraz

Included with 糖心vlog官网观看 Plus

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

3 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

26 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

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logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing e o Consumidor no Ambiente Digital Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Nossas boas-vindas ao Curso Marketing e a Jornada do Cliente.

Neste curso, voc锚 aprender谩 sobre os aspectos gerais que ajudam a organiza莽茫o a compreender a aplicabilidade de estrat茅gias de marketing, com 锚nfase no ambiente digital, levando em considera莽茫o a jornada do cliente. Ao final deste curso, voc锚 ser谩 capaz de compreender a import芒ncia do marketing para uma organiza莽茫o e como analisar a jornada do cliente. Este curso 茅 composto por quatro m贸dulos, disponibilizados em semanas de aprendizagem. Cada m贸dulo 茅 composto por v铆deos, leituras e testes de verifica莽茫o de aprendizagem. Ao final de cada m贸dulo, temos uma avalia莽茫o de verifica莽茫o dos conhecimentos. Estamos muito felizes com sua presen莽a neste curso e esperamos que voc锚 tire o m谩ximo de proveito dos conceitos aqui apresentados. Bons estudos!

Neste m贸dulo, ser谩 apresentada uma vis茫o geral do curso e dos principais t贸picos que ser茫o abordados.

What's included

6 videos16 readings7 assignments

6 videosTotal 51 minutes

Marketing 10110 minutes
Estrat茅gia de Marketing e Decis茫o Gerencial7 minutes
Constru莽茫o de Marca7 minutes
O Consumidor e a Gest茫o de Marketing9 minutes
Aspectos Psicol贸gicos do Comportamento do Consumidor9 minutes
O Consumidor e a Comunica莽茫o7 minutes

16 readingsTotal 200 minutes

Slides da Aula 110 minutes
Neil Patel e o Que 茅 Marketing 30 minutes
Existem Momentos em que Queremos que a Demanda Diminua? 10 minutes
Slides da Aula 210 minutes
Marketing Omnichannel10 minutes
O Futuro do Marketing10 minutes
Slides da Aula 310 minutes
Branding no Brasil10 minutes
Branding, Gera莽玫es e Pesquisa Top of Mind Folha de S茫o Paulo10 minutes
Slides da Aula 410 minutes
O Confuso Processo Decis贸rio do Consumidor10 minutes
Perfil do Consumidor Brasileiro10 minutes
Slides da Aula 510 minutes
Propaganda Subliminar: Existe?10 minutes
Slides da Aula 630 minutes
O Consumidor e a Aten莽茫o10 minutes

7 assignmentsTotal 210 minutes

Avalia莽茫o do M贸dulo 1 | Do Tradicional ao Digital30 minutes
Aula 1 | Marketing 10130 minutes
Aula 2 | Estrat茅gia de Marketing e Decis茫o Gerencial30 minutes
Aula 3 | Constru莽茫o de Marca30 minutes
Aula 4 | O Consumidor e a Gest茫o de Marketing30 minutes
Aula 5 | Aspectos Psicol贸gicos do Comportamento do Consumidor30 minutes
Aula 6 | O Consumidor e a Comunica莽茫o30 minutes

Este m贸dulo ir谩 discutir o comportamento do consumidor. Compreender o processo decis贸rio que est谩 por detr谩s das decis玫es dos indiv铆duos 茅 fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

6 videosTotal 41 minutes

Processo Decis贸rio do Consumidor7 minutes
Reconhecimento de Necessidades6 minutes
Busca de Informa莽玫es e Avalia莽茫o de Alternativas5 minutes
Compra e Consumo6 minutes
Avalia莽茫o P贸s-Compra e Descarte7 minutes
Outros Processos de Decis茫o7 minutes

12 readingsTotal 240 minutes

Slides da Aula 110 minutes
A Influ锚ncia das M铆dias Sociais Digitais no Processo de Decis茫o de Compra30 minutes
Slides da Aula 210 minutes
A Teoria das Necessidades de Maslow30 minutes
Slides da Aula 310 minutes
Como se Formam os Crit茅rios de Escolha do Consumidor?30 minutes
Slides da Aula 410 minutes
Uma Teoria Fundamentada das Experi锚ncias de Consumo de Lazer Por Consumidores da Terceira Idade30 minutes
Slides da Aula 510 minutes
O Comportamento do Consumidor P贸s-Compra: An谩lise de Conte煤do nas Redes Sociais30 minutes
Slides da Aula 610 minutes
Decis茫o e Envolvimento com o Produto30 minutes

7 assignmentsTotal 210 minutes

Avalia莽茫o do M贸dulo 2 | Comportamento do Consumidor30 minutes
Aula 1 | Processo Decis贸rio do Consumidor30 minutes
Aula 2 | Reconhecimento de Necessidades30 minutes
Aula 3 | Busca de Informa莽玫es e Avalia莽茫o de Alternativas30 minutes
Aula 4 | Compra e Consumo30 minutes
Aula 5 | Avalia莽茫o P贸s-Compra e Descarte30 minutes
Aula 6 | Outros Processos de Decis茫o30 minutes

Neste m贸dulo, ser谩 apresentada uma vis茫o geral do marketing digital e dos principais t贸picos que ser茫o abordados.

What's included

5 videos10 readings6 assignments

5 videosTotal 44 minutes

滨苍迟谤辞诲耻莽茫辞5 minutes
Entendendo o Marketing Digital6 minutes
Marketing no Ambiente Digital12 minutes
M茅tricas no Ambiente Digital10 minutes
Resultados e Insights no Marketing Digital8 minutes

10 readingsTotal 160 minutes

Slides da Aula 110 minutes
Marketing 4.0 na Economia Digital30 minutes
Slides da Aula 210 minutes
A Internet e o Marketing Digital10 minutes
Slides da Aula 310 minutes
Marketing Estrat茅gico e a Cria莽茫o de Unidade de Neg贸cios30 minutes
Slides da Aula 410 minutes
Marketing Analytics30 minutes
Slides da Aula 510 minutes
An谩lise do Desempenho em Marketing10 minutes

6 assignmentsTotal 180 minutes

Avalia莽茫o do M贸dulo 3 | Vis茫o Geral do Marketing Digital30 minutes
Aula 1 | 滨苍迟谤辞诲耻莽茫辞30 minutes
Aula 2 | Entendendo o Marketing Digital30 minutes
Aula 3 | Marketing no Ambiente Digital30 minutes
Aula 4 | M茅tricas no Ambiente Digital30 minutes
Aula 5 | Resultados e Insights no Marketing Digital30 minutes

Neste m贸dulo, ser谩 abordado do processo de an谩lise constru莽茫o da jornada do cliente visando oferecer valor para o consumidor.

What's included

5 videos15 readings6 assignments

5 videosTotal 48 minutes

Por Que Falamos de Jornada do Cliente?11 minutes
Principais Pontos de Uma Jornada do Cliente6 minutes
N铆veis de Conhecimento de Marca7 minutes
A Jornada do Cliente e o Funil de Convers茫o10 minutes
Onde Termina a Jornada do Cliente?12 minutes

15 readingsTotal 270 minutes

Slides da Aula 110 minutes
Jornada do Cliente30 minutes
Bases Evolucion谩rias do Comportamento do Consumidor10 minutes
Slides da Aula 210 minutes
Jornada do Cliente no Meio digital30 minutes
Jornada de Compra do Consumidor30 minutes
Slides da Aula 310 minutes
O Conhecimento de Marca30 minutes
Mem贸ria e Comportamento do Consumidor10 minutes
Slides da Aula 410 minutes
Efeitos das M铆dias Digitais nas Novas Vendas B2B30 minutes
Modelos de Comportamento do Consumidor e Funil de Convers茫o10 minutes
Comportamento do Consumidor: Processo de Decis茫o10 minutes
Slides da Aula 510 minutes
H谩bitos de Compra e Satisfa莽茫o de Consumidores Universit谩rios com Rela莽茫o ao Mobile-Commerce30 minutes

6 assignmentsTotal 180 minutes

Avalia莽茫o do M贸dulo 4 | A Jornada do Cliente e a Estrat茅gia de Conte煤do30 minutes
Aula 1 | Por Que Falamos de Jornada do Cliente?30 minutes
Aula 2 | Principais Pontos de Uma Jornada do Cliente30 minutes
Aula 3 | N铆veis de Conhecimento de Marca30 minutes
Aula 4 | A Jornada do Cliente e o Funil de Convers茫o30 minutes
Aula 5 | Onde Termina a Jornada do Cliente?30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Sofia Ferraz

Funda莽茫o Instituto de Administra莽茫o

4 Courses1,330 learners

Offered by

Funda莽茫o Instituto de Administra莽茫o

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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糖心vlog官网观看

Marketing e a Jornada do Cliente

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 4 modules in this course

Do Tradicional ao Digital

What's included

Comportamento do Consumidor

What's included

Vis茫o Geral do Marketing Digital

What's included

A Jornada do Cliente e a Estrat茅gia de Conte煤do

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Leadership and Management

Crea Dise帽os de Marketing en Redes Sociales con Canva

Why people choose 糖心vlog官网观看 for their career

Open new doors with 糖心vlog官网观看 Plus

Advance your career with an online degree

Join over 3,400 global companies that choose 糖心vlog官网观看 for Business

Frequently asked questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

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