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Learner Reviews & Feedback for Digital Media and Marketing Strategies by University of Illinois Urbana-Champaign

4.6
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3,145 ratings

About the Course

The proliferation of digital technology gives businesses an unprecedented and diverse new set of tools to reach, engage, monitor, and respond to consumers. The aggregated and voluminous digital data can also be leveraged to better target specific consumer segments. Following 鈥淒igital Media and Marketing Principles,鈥� this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. You will be able to: - Adopt a holistic and integrated approach to digital marketing planning - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Effectively mix paid, earned, owned, and shared media channels to discover, reach, and engage your customers - Critically evaluate the role social media platforms play in viral and influencer marketing campaigns - Evaluate and measure the success of digital marketing campaigns - Identify and manage risks in digital marketing This course is part of Gies College of Business鈥檚 suite of online programs, including the iMBA and iMSM. Learn more about admission into the program and explore how your 糖心vlog官网观看 work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/....

Top reviews

GC

Dec 21, 2020

great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!

DF

Jul 5, 2022

The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.

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676 - 700 of 747 Reviews for Digital Media and Marketing Strategies

By sejal p

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Aug 6, 2023

nice content

By Prikshit S T

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Apr 7, 2023

VERY USEFULL

By Chirag S S

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Oct 14, 2022

Good Course

By DEBASHISH R

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Jan 29, 2024

nice course

By MCA_3_B_22_Ashish T

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Sep 15, 2022

superb...

By Reena s

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Jul 18, 2021

wwonderful

By Ruben D C

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Jul 17, 2021

Excellent!

By ayu v

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Nov 18, 2024

very good

By Juan O F L

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Jul 1, 2024

Thank you

By Bui P B H ( D

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Feb 25, 2024

fanstatic

By 艧amil c

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Jun 22, 2022

莽ok g眉zel

By Sanjana R

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Jun 8, 2022

Reliable

By Simantak S

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May 2, 2022

very good

By Meenakshisundaram S

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Jun 30, 2021

EXCELLENT

By Nguyen H A ( D

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Mar 15, 2023

its good

By ABHISHEK K G

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Feb 13, 2025

helpful

By Ikrima M

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Dec 7, 2022

Awesome

By Mighty B

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Apr 4, 2021

awesome

By NGOCPNDS160174

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Mar 15, 2023

its ok

By Omar

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Jul 18, 2022

thanks

By DEEPAK N

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Feb 14, 2025

niice

By Pushpa H S

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Jul 26, 2024

Super

By Rohail M

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Nov 5, 2022

happy

By Prashant k

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Oct 17, 2022

nice

By MALLA T

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Apr 20, 2025

Nice