GC
Dec 21, 2020
great course gave a whole new insight on this part of the course I will highly recommend to others . the instructor teach it very clearly and the examples are really applicable. Learned a lot from it!
DF
Jul 5, 2022
The case study make me practice: combine the strategic , analytical, creative and critical thinking. The interviews with an expert every week gain insigth and how they implement for business practice.
By Tanishka T
鈥Aug 1, 2020
Good
By ome p p
鈥Jul 31, 2020
Good
By Aryan K
鈥Jun 30, 2020
good
By Nasif A S
鈥Jun 25, 2020
Best
By Chen S
鈥May 30, 2020
Good
By Manikandan E
鈥Dec 8, 2015
good
By Tomas B
鈥Sep 23, 2015
A++
By BAYRAM G
鈥Oct 14, 2020
ok
By James G
鈥Nov 11, 2019
G
By Guilherme N
鈥Nov 4, 2019
O curso Digital Media and Marketing Strategies 茅 um curso muito interessante e com conte煤dos s贸lidos sobre o marketing digital. As aulas, o instrutor virtual, o material e todo conte煤do disponibilizado online permitem que o estudante tire maior proveito do curso, e que ao finalizar esteja em condi莽玫es de: criar, gerir e avaliar a estrat茅gia de marketing digital. As avalia莽玫es e a troca de experi锚ncia entre os colegas, e algo bastante interessante e positivo.
Para mim, que foi a minha primeira experi锚ncia numa forma莽茫o pela internet, achei muito bom.
Percebi ao longo da forma莽茫o que, quando se fala de digital media n茫o se esta a falar exclusivamente, ou necessariamente de marketing de redes sociais, portanto o digital e abrangente, pelo que, se pretende aprender especificamente sobre marketing das redes sociais, recomendo que fa莽a as duas forma莽玫es: o digital media & marketing strategies e o marketing das redes sociais.
By mehran f
鈥Jun 25, 2020
Good course. The music is a waste of time, and bothersome to listen to every few minutes. I'm surprised a marketing course does not pay attention to it! I do like the instruction (Dr. Mike Yao) very much. It is obvious he has prepared very good course material. But so often feels he is reading from the notes, undermining my attention span. He is very easy to understand though. To really take full advantage of the course, you really need to read as much as the "optional" reading material as possible. The more the better.
By Puja A
鈥May 9, 2020
The reason I did not rate this course 5/5 is the peer evaluation assignment. I felt that the assignment lacked the information that should have been provided. Other than that the course material and resources are great. If you have a marketing background like me, chances are that you'll already know the basics of most of the concepts discussed here but the course is a great way to brush up those concepts. Also, the cases discussed in the video and the reading materials provided are highly informational.
By Engles M
鈥Jan 20, 2021
Very good course. Especially the assignments are good way to print the skills learned in the lectures. Only one remark, to improve is to take into account that the peer reviews are not always a good way to grade the assignments, but a group of professors should take more lead on it, or change some parameters to better evaluation. A lot of students look for grades rather then leave a quality comments.
By Jordan B
鈥Apr 4, 2018
The text has some useful information in it and the assignments are useful in the sense that they make you communicate and summarize some key topics from the weekly material. The video lectures are essentially summaries of each chapter (I usually watched them at 2X speed). The weekly quizzes test trivial facts to prove that you read the material rather than against the modual's learning objectives.
By Christina D
鈥Jan 3, 2021
I liked a lot the course and the professor explained everything very well. I only think that for the last assignment I would like to know more about metrics. I do not think that what we have learned is enough in order to reply all these specific questions about metrics and evaluation. It would be helpful for me to examine during the video lectures some case studies with actual numbers.
By Sudeshna D
鈥May 26, 2020
The course can be further organised and made concise.. The fourth module seemed repetitive on certain aspects. Some videos links in the fourth module extra readings are not working properly.
Overall, it was a good and informative learning module. Leaners who want a backdrop in Digital Media and Marketing, should definitely opt for this course.
By Bilqees K
鈥Feb 24, 2020
Since working in Marketing and transitioning to digital at a rapid pace, especially being in China, this course have provided a deeper understanding and perspective into applying the skills I presently have. Additionally, I've managed to gain new insights on platforms I have minimal knowledge about! Thanks 糖心vlog官网观看, and University of Illinois!
By Shri
鈥Feb 9, 2019
Great class. I learnt a lot about digital media strategies. But I feel, this course can be improved by using poll questions, quiz questions in between the class. so that student is attentive in class. Also, this class could be improved by adding some interesting interactive research insights. Overall, this course is useful to me.
By Ravi B
鈥Apr 10, 2016
This course is immensely helpful for any one who wants to get into the area of Digital Marketing. The lecture series along with the recommended course material gives a very good insight into the vast world of Digital Marketing. I am happy I find this course and could complete successfully as well.
By Egl臈 D
鈥Nov 16, 2020
The course is good - learned a lot of new things. Just it should be updated - the information, reading, and videos are from 2017, now a lot of things have changed now in 2020, so the course should be updated as well. All in all a good course and I would recommend checking it out!
By JACOB D A
鈥Mar 2, 2021
Please can you help me retrieve my certificate?
I completed Digital Media and Marketing Strategies and finding it difficult to download the cert because the system keep telling me to verify my ID before i can download, which i keep on doing severally but it wasn't picking up.
By H茅l猫ne P R
鈥Feb 11, 2019
Well explained, well structured and not only theorical. Covers main points to get a good overview an understanding of digital marketing trends, tools and challenges.
However it would have been interesting to get the professor or a profesionnal's feedback on the assignements.
By Ann M
鈥May 21, 2019
I didn't care for the way in which the slides and information were presented. it was a little choppy and could have had less slides and less videos and been put into longer lectures rather than 2-5 minute snips where you have to go to another video and watch the intro
By Thanh P W
鈥May 10, 2020
In general, it's a good course. However additional reading materials need to be updated. The courses propose some youtube videos or articles that are too old. With the digital marketing landscape that changing so fast, we can't afford staying in the past
By Luis R
鈥Oct 10, 2020
Overall good, informative and insightful. I would recomend tis course. The downside to it, which is the same to most online courses is that It was challenging having hardly any interaction with colleagues and no interaction at all with the instructors.