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Marketing Science e Estrat茅gia de Marketing

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Marketing Science e Estrat茅gia de Marketing

This course is part of Marketing e Data Science Specialization

Instructors: Sofia Ferraz

Included with 糖心vlog官网观看 Plus

Learn more

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

4 modules

Gain insight into a topic and learn the fundamentals.

Beginner level

Recommended experience

4 weeks to complete

at 10 hours a week

Flexible schedule

Learn at your own pace

Skills you'll gain

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

28 assignments

Taught in Portuguese (Brazil)

See how employees at top companies are mastering in-demand skills

Learn more about 糖心vlog官网观看 for Business

logos of Petrobras, TATA, Danone, Capgemini, P&G and L'Oreal

Build your subject-matter expertise

This course is part of the Marketing e Data Science Specialization

When you enroll in this course, you'll also be enrolled in this Specialization.

Learn new concepts from industry experts
Gain a foundational understanding of a subject or tool
Develop job-relevant skills with hands-on projects
Earn a shareable career certificate

There are 4 modules in this course

Nossas boas-vindas ao Curso Marketing Science e Estrat茅gia de Marketing.

Neste curso, voc锚 ter谩 uma vis茫o geral de marketing estrat茅gico e como o uso da ci锚ncia de marketing pode ajudar na tomada de decis茫o organizacional. Ao final deste curso, voc锚 ser谩 capaz de compreender o papel dos dados na constru莽茫o da estrat茅gia de marketing. Este curso 茅 composto por quatro m贸dulos, disponibilizados em semanas de aprendizagem. Cada m贸dulo 茅 composto por v铆deos, leituras e testes de verifica莽茫o de aprendizagem. Ao final de cada m贸dulo, temos uma avalia莽茫o de verifica莽茫o dos conhecimentos. Estamos muito felizes com sua presen莽a neste curso e esperamos que voc锚 tire o m谩ximo de proveito dos conceitos aqui apresentados. Bons estudos!

Este m贸dulo apresenta os principais aspectos e caracter铆sticas que definem o marketing e o marketing estrat茅gico. S茫o aspectos fundamentais que te ajudam a compreender qual o papel da ci锚ncia na gest茫o de marketing da empresa.

What's included

6 videos18 readings7 assignments

6 videosTotal 53 minutes

Marketing 10110 minutes
Marketing e Data Science para a Tomada de Decis茫o8 minutes
Estrat茅gia de Marketing e Ci锚ncia em Marketing8 minutes
Constru莽茫o de Marca7 minutes
O Consumidor e a Gest茫o de Marketing9 minutes
Aspectos Psicol贸gicos do Consumidor9 minutes

18 readingsTotal 420 minutes

Slides da Aula 110 minutes
Neil Patel e o que 茅 Marketing30 minutes
Existem Momentos em que Queremos que a Demanda Diminua?30 minutes
Slides da Aula 210 minutes
Panorama das Empresas Data-Driven no Brasil30 minutes
Existem momentos em que queremos que a demanda diminua?30 minutes
Slides da Aula 310 minutes
Marketing Omnichannel30 minutes
O Futuro do Marketing30 minutes
Slides da Aula 410 minutes
Branding no Brasil30 minutes
Branding, Gera莽玫es e Pesquisa Top of Mind Folha de S茫o Paulo30 minutes
Slides da Aula 510 minutes
O Confuso Processo Decis贸rio do Consumidor30 minutes
Perfil do Consumidor Brasileiro30 minutes
Slides da Aula 610 minutes
Propaganda Subliminar: Existe?30 minutes
O Consumidor e a Aten莽茫o30 minutes

7 assignmentsTotal 210 minutes

M贸dulo 1 | Marketing Science e a Estrat茅gia de Marketing30 minutes
Aula 1 | Marketing 10130 minutes
Aula 2 | Marketing e Data Science para a Tomada de Decis茫o30 minutes
Aula 3 | Estrat茅gia de Marketing e Ci锚ncia em Marketing30 minutes
Aula 4 | Constru莽茫o de Marca30 minutes
Aula 5 | O Consumidor e a Gest茫o de Marketing30 minutes
Aula 6 | Aspectos Psicol贸gicos do Consumidor30 minutes

Neste m贸dulo ser茫o abordados os principais aspectos do marketing estrat茅gico. Ao longo do tempo a compreens茫o do papel do marketing na organiza莽茫o foi se alterando. Este m贸dulo discute estas mudan莽as e atua para conscientizar o aluno da import芒ncia do marketing para a organiza莽茫o.

What's included

6 videos12 readings7 assignments

6 videosTotal 38 minutes

Estrat茅gia de Marketing7 minutes
Orienta莽茫o para o Mercado6 minutes
Tornando-se Orientada para o Mercado7 minutes
Market-Driven ou Driving Markets5 minutes
Customer Relationship Management (CRM)5 minutes
Customer Lifetime Value (CLV)6 minutes

12 readingsTotal 260 minutes

Slides da Aula 110 minutes
Estrat茅gia de Marketing: Contribui莽玫es para a Teoria em Marketing30 minutes
Slides da Aula 210 minutes
Surgimento da Orienta莽茫o para o Mercado na Teoria de Marketing30 minutes
Slides da Aula 310 minutes
Orienta莽茫o para o Mercado, Porte Empresarial e Performance30 minutes
Slides da Aula 430 minutes
As Abordagens Market-Driven e Market-Driving de Orienta莽茫o para o Mercado e Inova莽茫o: Proposi莽茫o de Um Modelo Integrado30 minutes
Slides da Aula 510 minutes
Relacionando Marketing de Relacionamento e CRM30 minutes
Slides da Aula 610 minutes
Medindo o Valor do Cliente30 minutes

7 assignmentsTotal 210 minutes

M贸dulo 2 | Introdu莽茫o ao Marketing Estrat茅gico30 minutes
Aula 1 | Estrat茅gia de Marketing30 minutes
Aula 2 | Orienta莽茫o para o Mercado30 minutes
Aula 3 | Tornando-se Orientada para o Mercado30 minutes
Aula 4 | Market-Driven ou Driving Markets30 minutes
Aula 5 | Customer Relationship Management (CRM)30 minutes
Aula 6 | Customer Lifetime Value (CLV)30 minutes

Este m贸dulo aborda uma das t茅cnicas mais utilizadas para organizar a discuss茫o estrat茅gica da empresa tendo em vista decis玫es operacionais do composto de marketing. Iremos discutir o processo de an谩lise e sele莽茫o de mercados alvo e como posicionar a oferta da empresa. Tamb茅m abordarem ferramentas de longo prazo que permitem compreender o valor do consumidor.

What's included

6 videos13 readings7 assignments

6 videosTotal 43 minutes

STP: Segmenta莽茫o8 minutes
Modelo STP: Tipos de Segmenta莽茫o7 minutes
Modelo STP: Targeting (Alvo)5 minutes
Modelo STP: Posicionamento6 minutes
Modelo STP: Posicionamento e Mapas Perceptuais7 minutes
Modelo STP: Declara莽茫o de Posicionamento7 minutes

13 readingsTotal 270 minutes

Slides da Aula 110 minutes
Estrat茅gias de Segmenta莽茫o e Posicionamento30 minutes
Slides da Aula 210 minutes
Segmenta莽茫o de Mercado em Empresas de Base Tecnol贸gica30 minutes
Slides da Aula 310 minutes
O que 茅 P煤blico-Alvo? Significado30 minutes
Slides da Aula 410 minutes
Desenvolvimento e Estabelecimento de Um Posicionamento de Marca30 minutes
Slides da Aula 510 minutes
O Posicionamento de Marcas de Luxo e a Sustentabilidade30 minutes
Mapa Perceptual no Contexto Empresarial: Aspectos Relevantes para a Sua Elabora莽茫o30 minutes
Slides da Aula 610 minutes
Diferencia莽茫o no Processo de Posicionamento de Marketing e o Setor de Turismo30 minutes

7 assignmentsTotal 210 minutes

M贸dulo 3 | Modelo STP30 minutes
Aula 1 | STP: Segmenta莽茫o30 minutes
Aula 2 | Modelo STP: Tipos de Segmenta莽茫o30 minutes
Aula 3 | Modelo STP: Targeting (Alvo)30 minutes
Aula 4 | Modelo STP: Posicionamento30 minutes
Aula 5 | Modelo STP: Posicionamento e Mapas Perceptuais30 minutes
Aula 6 | Modelo STP: Declara莽茫o de Posicionamento30 minutes

Este m贸dulo ir谩 discutir o comportamento do consumidor. Compreender o processo decis贸rio que est谩 por detr谩s das decis玫es dos indiv铆duos 茅 fundamental para compreender de que forma a oferta da empresa se conecta com os anseios dos consumidores individuais e dos segmentos de mercado.

What's included

6 videos12 readings7 assignments

6 videosTotal 41 minutes

Processo Decis贸rio do Consumidor7 minutes
Reconhecimento de Necessidades6 minutes
Busca de Informa莽玫es e Avalia莽茫o de Alternativas5 minutes
Compra e Consumo6 minutes
Avalia莽茫o P贸s-Compra e Descarte7 minutes
Outros Processos de Decis茫o7 minutes

12 readingsTotal 260 minutes

Slides da Aula 110 minutes
A Influ锚ncia das M铆dias Sociais no Processo de Decis茫o de Compra dos Consumidores de Meios de Hospedagem30 minutes
Slides da Aula 210 minutes
A Teoria das Necessidades de Maslow30 minutes
Slides da Aula 310 minutes
Orienta莽茫o para o Mercado, Porte Empresarial e Performance30 minutes
Slides da Aula 410 minutes
Uma Teoria Fundamentada das Experi锚ncias de Consumo de Lazer Por Consumidores da Terceira Idade30 minutes
Slides da Aula 530 minutes
O Comportamento do Consumidor P贸s-Compra: An谩lise de Conte煤do nas Redes Sociais30 minutes
Slides da Aula 610 minutes
Decis茫o e Envolvimento com o Produto30 minutes

7 assignmentsTotal 210 minutes

M贸dulo 4 | Comportamento do Consumidor30 minutes
Aula 1 | Processo Decis贸rio do Consumidor30 minutes
Aula 2 | Reconhecimento de Necessidades30 minutes
Aula 3 | Busca de Informa莽玫es e Avalia莽茫o de Alternativas30 minutes
Aula 4 | Compra e Consumo30 minutes
Aula 5 | Avalia莽茫o P贸s-Compra e Descarte30 minutes
Aula 6 | Outros Processos de Decis茫o30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Sofia Ferraz

Funda莽茫o Instituto de Administra莽茫o

4 Courses1,330 learners

Offered by

Funda莽茫o Instituto de Administra莽茫o

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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糖心vlog官网观看

Marketing Science e Estrat茅gia de Marketing

Skills you'll gain

Details to know

See how employees at top companies are mastering in-demand skills

Build your subject-matter expertise

There are 4 modules in this course

M贸dulo 1 | Marketing Science e a Estrat茅gia de Marketing

What's included

M贸dulo 2 | Introdu莽茫o ao Marketing Estrat茅gico

What's included

M贸dulo 3 | Modelo STP

What's included

M贸dulo 4 | Comportamento do Consumidor

What's included

Earn a career certificate

Instructors

Offered by

Explore more from Marketing

Marketing e o Consumidor no Ambiente Digital

Engajamento, Convers茫o e o Consumidor

Decis玫es de Marketing Baseadas em Dados

Why people choose 糖心vlog官网观看 for their career

Open new doors with 糖心vlog官网观看 Plus

Advance your career with an online degree

Join over 3,400 global companies that choose 糖心vlog官网观看 for Business

Frequently asked questions

When will I have access to the lectures and assignments?

What will I get if I subscribe to this Specialization?

What is the refund policy?

More questions