This course teaches you how to transform complex sales and marketing data into persuasive narratives that influence decisions and drive business growth. You鈥檒l learn how to bridge the gap between analytics and storytelling, creating clear, visually engaging presentations that resonate with clients, executives, and teams. Topics include identifying trends in sales and customer data, designing impactful visuals, and building storytelling frameworks that strengthen sales strategies.
Master Data Storytelling for B2B & B2C Sales
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Master Data Storytelling for B2B & B2C Sales
This course is part of multiple programs.
Instructors: Jo茫o Freitas
Included with 
Gain insight into a topic and learn the fundamentals.
Beginner level
Recommended experience
5 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Analyze sales and customer data to identify trends, patterns, and opportunities for growth.
Design engaging data visualizations that clarify complex insights and enhance understanding.
Develop storytelling frameworks to craft persuasive narratives that influence sales decisions and strategies.
Leverage data-driven insights to optimize sales performance and improve customer relationships in both B2B and B2C contexts.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
May 2025
Assessments
4 assignments
Taught in English
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This course is available as part of
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- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 3 modules in this course
In this course, you鈥檒l master the art of data storytelling to drive sales and business growth. Through hands-on experience with sales data analysis, customer insights, and data visualization tools, you鈥檒l learn to craft persuasive narratives that captivate clients, executives, and teams. You鈥檒l build compelling data-driven sales presentations, apply storytelling frameworks for B2B and B2C audiences, and transform complex data into actionable strategies that influence decision-making and boost revenue.
What's included
2 videos1 reading1 plugin
In this module, you鈥檒l learn to turn sales data into persuasive stories tailored to B2B and B2C audiences. You鈥檒l explore how to adapt narratives for different stakeholders, use CRM tools to analyze customer behavior and market trends, and avoid common interpretation errors. Through hands-on activities, real-world examples, and practice quizzes, you鈥檒l build the skills to create impactful data stories that drive engagement and influence sales outcomes.
What's included
8 videos2 readings2 assignments2 peer reviews1 discussion prompt
In this module, you鈥檒l learn to design clear, impactful sales data visualizations, choose the right formats, and simplify complex insights. You鈥檒l explore ways to avoid cognitive biases, use CRM tools like HubSpot to create compelling reports, and apply storytelling frameworks to influence CEOs, marketers, and customers. The module ends with a capstone project to analyze sales performance and propose a data-driven strategy.
What's included
9 videos2 readings2 assignments3 peer reviews1 discussion prompt
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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