Este curso fornece as habilidades para otimizar seus esfor莽os de marketing de m铆dias sociais. Aprenda a avaliar e interpretar os resultados de suas campanhas publicit谩rias. Saiba como avaliar a efic谩cia da publicidade por meio de estudos de aumento e otimizar suas campanhas com testes de divis茫o. Entenda como a efic谩cia da publicidade 茅 medida em plataformas e dispositivos, aprenda a avaliar o ROI do marketing e domine como comunicar os resultados de marketing de m铆dias sociais em sua empresa.
Medir e otimizar campanhas de marketing de m铆dias sociais
Medir e otimizar campanhas de marketing de m铆dias sociais
This course is part of Marketing de M铆dias Sociais do Meta Professional Certificate
Instructor: Anke Audenaert
Included with 
Gain insight into a topic and learn the fundamentals.
5.0
(10 reviews)
Beginner level
Recommended experience
8 hours to complete
Flexible schedule
Learn at your own pace
What you'll learn
Compreender diferentes t茅cnicas usadas para otimizar campanhas de marketing, como atribui莽茫o e modelos de mix de marketing
Implementar um teste A/B para otimizar sua campanha
Analisar pain茅is e avaliar o ROI de seus esfor莽os de marketing de m铆dias sociais
Apresentar e comunicar os resultados de sua campanha a uma equipe
Skills you'll gain
- Advertising Campaigns
- Campaign Management
- A/B Testing
- Marketing Effectiveness
- Social Media Marketing
- Return On Investment
- Key Performance Indicators (KPIs)
- Presentations
- Data-Driven Decision-Making
- Performance Reporting
- Social Media Campaigns
- Social Media
- Marketing Communications
- Technical Communication
- Data Storytelling
- Content Performance Analysis
- Marketing Analytics
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
10 assignments
Taught in Portuguese (Brazil)
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This course is part of the Marketing de M铆dias Sociais do Meta Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Meta
There are 4 modules in this course
Esta semana voc锚 aprender谩 tudo sobre como alinhar as m茅tricas com seus objetivos de marketing e t茅cnicas de an谩lise de dados. Voc锚 entender谩 os termos comuns, como retorno sobre o investimento e valor da vida 煤til, e aprender谩 a calcul谩-los.
What's included
14 videos7 readings4 assignments2 discussion prompts
Na segunda semana, voc锚 aprender谩 a avaliar o sucesso de suas campanhas publicit谩rias. Voc锚 aprender谩 a avaliar relat贸rios de resultados da campanha e como os estudos de aumento podem ajud谩-lo a determinar o impacto de sua campanha.
What's included
7 videos2 readings2 assignments
Na terceira semana, voc锚 aprender谩 a otimizar a publicidade usando testes A/B e descobrir谩 como a atribui莽茫o pode ajud谩-lo a avaliar e otimizar sua estrat茅gia de publicidade em diferentes plataformas.
What's included
7 videos1 reading2 assignments1 discussion prompt
Esta semana, voc锚 aprender谩 a contar a hist贸ria completa de sua campanha e comunicar os resultados a um p煤blico maior em uma apresenta莽茫o eficaz. Voc锚 aprender谩 a contar uma hist贸ria clara com dados e a se concentrar nos insights que o ajudar茫o a determinar as pr贸ximas etapas em seus esfor莽os de marketing.
What's included
7 videos1 reading2 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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Frequently asked questions
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