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Learner Reviews & Feedback for AI Essentials by Sa茂d Business School, University of Oxford
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About the Course
Artificial Intelligence is no longer just a futuristic concept, it is a present-day force reshaping industries, workflows, and decision-making across the global economy. This course introduces the core ideas, methods, and applications of AI, with a focus on how business professionals can engage with this fast-moving field responsibly and strategically.
You鈥檒l explore the foundations of machine learning, deep learning, and neural networks, and examine how different types of AI systems 鈥� from narrow, task-specific models to generative tools 鈥� are built and deployed. By connecting technical concepts to real-world use cases, you鈥檒l gain insight into how AI creates value, what risks it introduces, and why ethical and governance frameworks are essential for its safe use.
Through accessible explanations, practical examples, and expert insights from the University of Oxford, this course provides the conceptual grounding to understand AI today and prepare for what鈥檚 next. Whether you鈥檙e a manager, analyst, policymaker, or team leader, you鈥檒l leave equipped to ask better questions, evaluate AI opportunities, and collaborate more effectively with technical teams.
This is the first course in the AI Foundations for Business Professionals specialisation. It provides the essential knowledge base you鈥檒l need before progressing to more applied topics in Generative and Agentic AI, and AI Governance.
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