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Like the Second Module of Business Writing, this module zeroes in on a practical formula for successful presentations. William establishes this structure, and then breaks down it down into modular elements, so the most complex presentations can be created easily, revised effectively, and delivered confidently. Still, no one-size-fits-all outline, no rigid set of rules, is capable of expressing your own personality and unlocking your own brilliance, and so William goes beyond the basic formula to teach you the secret ingredient to public speaking: creativity.

We鈥檝e all sat through presentations that had solid content but just didn鈥檛 seem to work. Sometimes it鈥檚 hard to define why a speaker fails to deliver. The key is practice. Practice is tricky, however, because poor practice techniques actually make a dull presentation even duller鈥攆urther from the inspiring, passionate experience you want to create for your audience. In Module Three, William redefines the notion of practice as a dynamic process of verbal and physical language, and then teaches you how focus your language to express your personal style of passion. Module Three teaches you to put passion in a bottle and release it when you want.

You鈥檝e put away your fear. You鈥檝e used the formula to write a clear talk, and you鈥檝e tweaked it with the secret ingredient of creativity. You鈥檝e rehearsed and mastered your personal verbal and physical language. Still, a conference room or a lecture hall is an unpredictable arena, one that contains an uncontrollable amount of variables: the layout of the space, the mood of the audience, the complexity of the questions鈥攖hese are the elements of a presentation for which you can never fully prepare. How do you actually get ready to walk out on stage? The last module of 鈥淪uccessful Presentation鈥� teaches you how to anticipate the field of the play so you are flexible, agile, and confident. It lays out, in simple terms, how to deal with interruptions and hostility alike, concluding the course by looking ahead to how you develop your own identity not merely as a public speaker, but as powerful individual.