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Back to Product Management: An Introduction

Learner Reviews & Feedback for Product Management: An Introduction by IBM

4.6
stars
1,029 ratings

About the Course

In today鈥檚 fast-changing global market, companies need skilled product managers to develop breakthrough products or to expand their existing offerings. By the end of this course, you will understand what a product manager does in their role and the skills you need to become one. This introductory course is a valuable investment for those looking to start a career in product management. Learn key product management concepts such as the product lifecycle, personas, value creation, and SWOT analysis. Gain an understanding of the job opportunities in product management and the industry-standard Guide to the Product Management Body of Knowledge, ProdBoK庐. The hands-on labs provide opportunities to investigate product management in simulated real-world settings. You鈥檒l hear from industry experts discussing their points of view, so you learn about their first-hand experiences. This course is the first in a series of courses, which, once completed, will earn you the IBM Product Management Professional Certificate. Anyone can take this beginner-level course, which does not require any prior Product Management skills or background....

Top reviews

V

Aug 11, 2025

This course is an absolute must for beginners and product professionals who are looking to refresh their skills. I enjoyed the well-structured curriculum and real-life career cases in each module.

DT

Sep 25, 2024

Rightly articulated and well structured covering all that is needed for an introduction. I highly recommend this course for anyone looking to gain a solid foundation in Product Management.

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51 - 75 of 197 Reviews for Product Management: An Introduction

By mike c

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Sep 3, 2024

Great intro with good explanations of the nature of things to expect

By Peos J

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Feb 2, 2025

Excellent Course. Thanks to all who are involved in creating this.

By Bob M

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Jun 14, 2024

Good introduction and refresher course for Product Management.

By Damilare A

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Jul 27, 2025

Simple and precise Great Job to IBM and its team Love you all

By Mark A P

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Dec 11, 2024

There are a lot of insightful things I learn from the experts

By Hiranshu H

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Jun 18, 2025

360 degree all rounder course for AI and Product Management.

By Fernanda G

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Mar 17, 2025

Complete, entertaining, engaging and so so useful! Loved it!

By Janny L C Q

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Apr 10, 2024

I really love it, the information was so great and important

By Raghunath P

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Jul 27, 2025

Good Course to pick up as a starter in Product Management.

By Shazad A

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Jul 23, 2025

very well set up easy to follow the instructors are great

By Manuel J

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Jun 12, 2024

Gets you a good overview what product management is about

By RYAN F

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Aug 8, 2025

Good engaging and balanced content for Product Manager

By Amanda G

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May 25, 2025

Well structured, easy to follow at your own pace :)

By ip s

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Jan 2, 2025

Very good content, specially the hands on exercise.

By Rayyan

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Nov 24, 2024

I liked it a lot , specially the experts videos .

By OKPAOUL B

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Oct 19, 2024

A first good intrance in product management field

By Tolulope L O

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Sep 20, 2024

Quite insightful, courses were well explanatory.

By Todd E

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Mar 2, 2024

Great overview of the role of a product manager.

By Aleksandra J

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Sep 10, 2025

Very insightful, helps understand the basics.

By JA'AFAR I

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Apr 15, 2025

ONE OF THE TEN BEST COURSES ON COURSERA EVER

By Bonnie M H

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Oct 2, 2024

This course was extremely well put together.

By Jesse P E

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Sep 4, 2024

it was awesome i love the video presentation

By Dalila S

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Feb 22, 2024

Excellent course very detailed and helpful!

By Vu H

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May 27, 2025

The course helps me a lot about management

By Jin H

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Feb 2, 2025

Educational and insightful and empowering