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Back to Quantitative Research

Learner Reviews & Feedback for Quantitative Research by University of California, Davis

4.4
stars
342 ratings

About the Course

In this course, you will obtain some insights about marketing to help determine whether there is an opportunity that actually exists in the marketplace and whether it is valuable and actionable for your organization or client. Week 1: Assess methods available for creating quantitative surveys, along with their advantages and disadvantages. Identify the type of questions that should be asked and avoid unambiguous survey questions. Week 2: Design, test, and implement a survey by identifying the target audience and maximizing response rates. You will have an opportunity to use Qualtrics, a survey software tool, to launch your own survey. Week 3: Analyze statistical models that can be applied to your marketing data, so that you can make data-driven decisions about your marketing mix. Week 4: Predict most likely outcomes from the marketing decisions and match the type of analysis needed for your business problem. Take Quantitative Research as a standalone course or as part of the Market Research Specialization. You should have equivalent experience to completing the second course in this specialization, Qualitative Research, before taking this course. By completing the third class in the Specialization, you will gain the skills needed to succeed in the full program....

Top reviews

RH

Oct 17, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

YT

Mar 8, 2019

It has been possible to learn a basic framework of statistical analysis.

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26 - 50 of 68 Reviews for Quantitative Research

By John P D

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Nov 5, 2020

This course helped me understand the relavant knowledge to undertake Quantitative Research.

Thanks a lot to the Instructors.

John Paco

By Rafael P d S S

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Nov 9, 2019

It is a very good course. I've learned a lot and I feel more prepared to work with quantitative research.

By Rudyanto H

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Oct 17, 2018

A good insight from this course. Hope this will help us to boost our career. Thanks for the lessons.

By ATULYA S

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Mar 19, 2025

the course will give you the Theoritcal as well as practical knowledge of Quantitative Research

By Panithi L

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May 25, 2021

This course is good for someone who is looking for the basic principle of quantitative research

By Vamsi P

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Mar 16, 2024

An amazing course. You should have atleast a degree in statitics to understand the subject.

By Dr J T

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Aug 29, 2020

Very Useful course. Instructors and their Pedagogy and Learning strategies are amazing

By Hardik C

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Jul 12, 2021

A perfect blend of information and knowledge needed by newcomers to this field

By Gunjan S

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Jul 16, 2020

very helpful in building foundations for market analysis

By Janani B

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Sep 11, 2024

A complete course best foe beginners.

By Deo k

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Jun 29, 2020

Well covered course in limited time.

By jaga b

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Nov 16, 2022

good experience for me

By Rashmi R R

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Jul 14, 2020

very productive course

By Analyn B

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Jan 16, 2021

Thank you very much!

By Arlinda S M S

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Aug 21, 2023

Fant谩stico o curso.

By Shivya T

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Jun 28, 2020

it is knowledgeble

By Divyanshu D P

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Oct 6, 2020

Its very helpfull

By GOSARIPALLI R 1

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Jul 5, 2021

good knowledge

By Louie J

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Nov 8, 2017

Very helpful!

By Aditya s

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Oct 29, 2022

eexcellent

By FARKHANDA I

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Dec 31, 2018

Spectacular

By Deleted A

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Oct 27, 2021

Excellent.

By Bektemissova M

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Dec 8, 2024

very good

By Flt L G R

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Jun 17, 2020

THANKS...

By JAVIER P

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Aug 2, 2018

Excellent