This course redefines B2B sales training through a blend of neuroscience, AI, and behavioral psychology. Designed for busy professionals, each 90-second lesson delivers a pivotal insight that reshapes how sellers engage, persuade, and close. Grounded in how modern buyers actually make decisions, the course offers practical, evidence-based techniques that can be applied immediately.
Retail Sales Psychology: The Essentials of Selling More
Gain insight into a topic and learn the fundamentals.
Intermediate level
Recommended experience
1 hour to complete
Flexible schedule
Learn at your own pace
What you'll learn
Explain how neuroscience influences B2B buyer decisions.
Apply AI tools to analyze buyer intent and engagement.
Differentiate emotional and logical triggers in the sales process.
Design sales strategies using frameworks like E.P.I.C. and V.I.B.E.
Skills you'll gain
- Decision Making
- Stakeholder Communications
- Sales Presentation
- Sales Process
- Selling Techniques
- Sales Strategy
- Closing (Sales)
- B2B Sales
- Empathy
- AI Personalization
- Sales
- Negotiation
- Customer Analysis
- Storytelling
- Non-Verbal Communication
- Behavioral Economics
- Analysis
- Consultative Selling
- Overcoming Objections
- Customer Engagement
Details to know
Shareable certificate
Add to your LinkedIn profile
Recently updated!
September 2025
Assessments
1 assignment
Taught in English
See how employees at top companies are mastering in-demand skills
There are 2 modules in this course
In this course, you鈥檒l explore the psychological, neural, and AI-driven factors that influence B2B buying decisions. You鈥檒l decode how buyers form impressions in six seconds, how emotions outweigh logic in enterprise sales, and how AI tools can predict and shape sales outcomes with precision. With practical strategies rooted in neuroscience and behavioral science, you鈥檒l master frameworks to read digital body language, orchestrate multi-stakeholder deals, and drive conversions through personal value creation. By the end, you鈥檒l be equipped to transform objections into buying signals, collapse sales cycles, and build a future-proof sales stack that leverages human and machine strengths.
What's included
1 reading1 plugin
In this module, you鈥檒l explore how neuroscience, AI, and behavioral psychology shape B2B sales effectiveness in the digital era. You鈥檒l examine the science behind emotional decision-making, rapid buyer impressions, and the role of storytelling in driving action. You鈥檒l learn how to harness digital body language, buying intent data, and AI-powered tools to anticipate objections, identify high-value prospects, and create trust鈥攚ithout a single in-person meeting. Finally, you鈥檒l apply frameworks to decode complex stakeholder dynamics, personalize value, and make price a non-issue.
What's included
15 videos1 assignment
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Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you鈥檝e earned a Course Certificate, even if you complete the course within the two-week refund period. See our full refund policy.
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