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University of California, Davis

Google SEO Capstone Project

Rebekah May

Instructor: Rebekah May

44,761 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

(483 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
94%
Most learners liked this course
Gain insight into a topic and learn the fundamentals.
4.7

(483 reviews)

Intermediate level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
94%
Most learners liked this course

What you'll learn

  • Create an SEO Pitch

  • Prepare and perform a competitive analysis

  • Analyze and create a keyword map

  • Create a final report of your findings and recommendations for SEO and present your recommendations to your client

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

3 assignments鹿

AI Graded see disclaimer
Taught in English

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Build your subject-matter expertise

This course is part of the Search Engine Optimization (SEO) Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

In this first milestone, you鈥檒l take on a core part of any SEO project: the technical audit. You鈥檒l assess how well a site is performing behind the scenes by looking at crawlability, indexing, site health, and key technical elements. Once you've completed your audit, your job is to prioritize the findings based on impact, estimated level of effort, and the business value of addressing each issue. You'll then turn those insights into clear, actionable recommendations. By the end of this module, you'll have a structured audit summary that not only identifies technical issues, but also helps guide strategic decisions鈥攋ust like you would in a real-world SEO role.

What's included

5 videos10 readings1 discussion prompt1 plugin

In this milestone, you鈥檒l dig into the research that forms the foundation of any strong SEO strategy. Your focus will be on understanding the landscape鈥攚hat your competitors are doing, where the gaps are, and how to position your site to capture valuable search traffic. You鈥檒l conduct a competitive analysis to see who鈥檚 ranking and why, then perform keyword research to identify high-potential opportunities. From there, you鈥檒l map target keywords to core pages, recommending title tags and identifying key areas where your site can stand out. By the end of this module, you鈥檒l have a clear picture of where your site fits in the market鈥攁nd a keyword strategy built to compete.

What's included

8 videos1 reading1 assignment1 discussion prompt

In this milestone, you'll take a closer look at how visible and competitive your site鈥檚 content really is. You鈥檒l review key on-page elements for quality and optimization, assess how your site stacks up in terms of authority and backlinks, and spot content gaps or missed opportunities. This stage is about identifying what鈥檚 working, what鈥檚 missing, and where you can make improvements that actually move the needle. You鈥檒l develop a list of quick-win content ideas tied to your keyword research and propose enhancements that can improve both search rankings and overall visibility. By the end of this module, you鈥檒l have a clear summary of your site鈥檚 current visibility and a plan for boosting performance through smart, targeted content updates.

What's included

6 videos3 readings1 assignment1 discussion prompt

In this final milestone, you鈥檒l bring together everything you鈥檝e done throughout the course into a cohesive, client-ready SEO project. This is your opportunity to show not just what you鈥檝e learned鈥攂ut how you think, prioritize, and communicate like a real-world SEO professional. You鈥檒l start by creating a high-level strategy summary that outlines the competitive landscape, key opportunities, your proposed action plan, and the estimated business impact. You鈥檒l then record a short pitch video presenting this executive summary鈥攋ust as you would to a stakeholder, client, or hiring manager.

What's included

7 videos2 readings1 assignment2 discussion prompts

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.8 (96 ratings)
Rebekah May
University of California, Davis
4 Courses428,337 learners

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