Ce cours pose les bases du marketing des r茅seaux sociaux. Vous apprendrez ce que le marketing des r茅seaux sociaux implique, y compris son histoire et les diff茅rents canaux de r茅seaux sociaux qui existent. Vous apprendrez 脿 s茅lectionner un canal de r茅seau social qui r茅pond 脿 vos besoins, 脿 d茅finir des objectifs et des indicateurs de r茅ussite et 脿 d茅terminer qui est votre public cible.
Introduction au Marketing des r茅seaux sociaux
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
14 hours to complete
3 weeks at 4 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprendre le paysage du marketing traditionnel, num茅rique et des r茅seaux sociaux
Comprendre les principales plateformes de r茅seaux sociaux, leur fonctionnement et le r么le qu鈥檈lles jouent dans le marketing
Cr茅er des objectifs SMART, identifier les ICP et d茅finir votre public cible et son parcours client
Choisir les bonnes plateformes de r茅seaux sociaux et apprendre 脿 cr茅er des politiques en mati猫re de r茅seaux sociaux
Details to know
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Assessments
10 assignments
Taught in French
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There are 5 modules in this course
Cette semaine est d茅di茅e 脿 une introduction au programme Certificat professionnel de marketing des r茅seaux sociaux Facebook, puis 脿 une introduction au marketing et au marketing des r茅seaux sociaux. Vous apprendrez comment les entreprises utilisent les r茅seaux sociaux et aurez une pr茅sentation succincte du paysage des r茅seaux sociaux.
What's included
14 videos8 readings2 assignments1 app item3 discussion prompts1 plugin
Au cours de la deuxi猫me semaine, vous d茅couvrirez les tenants et les aboutissants des principales plateformes de r茅seaux sociaux, ainsi que les diff茅rences entre la fa莽on dont les individus et les entreprises peuvent les utiliser.
What's included
13 videos2 readings2 assignments1 discussion prompt
Au cours de la troisi猫me semaine, vous allez d茅couvrir deux comp茅tences fondamentales d鈥檜n marketeur聽: d茅finir les objectifs SMART et les indicateurs cl茅s de performance. Ce sont des composants cl茅s pour concevoir une campagne marketing, quelle que soit la plateforme sur laquelle vous op茅rez. 脌 la fin de la semaine, vous participerez 脿 votre premier projet et appliquerez votre apprentissage 脿 un sc茅nario r茅el.
What's included
6 videos3 readings2 assignments1 peer review
Cette semaine, vous porterez votre attention sur le d茅veloppement d鈥檜n profil cible et d鈥檜n parcours client. Ce fondement de toute campagne de marketing s鈥檃ppuie sur ce que vous avez appris la semaine derni猫re sur les objectifs et les indicateurs cl茅s de performance. Vous terminerez la semaine par un projet dans lequel vous 茅laborerez votre propre profil cible et votre parcours client.
What's included
6 videos4 readings2 assignments1 peer review1 discussion prompt
Cette semaine, nous allons terminer le cours en nous concentrant sur la s茅lection de la plateforme de r茅seaux sociaux appropri茅e en fonction de votre public cible et vous apprendrez comment cr茅er et g茅rer une politique en mati猫re de r茅seaux sociaux.
What's included
8 videos2 readings2 assignments
Instructor
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