En este curso podr谩s explicar el concepto de storytelling, c贸mo se puede utilizar en cualquier organizaci贸n o marca personal y proporcionar a los estudiantes las herramientas para crear historias de marca a trav茅s de canales de comunicaci贸n tradicionales y nuevos medios. Eval煤a cr铆ticamente la utilizaci贸n de estrategias narrativas en diferentes sectores y g茅neros. Proporciona a los estudiantes la oportunidad de aplicar un m茅todo de stroytelling a un proyecto pr谩ctico.
Storytelling - Relanza tu Marca
Storytelling - Relanza tu Marca
This course is part of Innovaci贸n en los Negocios y Disrupci贸n Digital Specialization
Instructor: Lorena Amarante
Included with 
Gain insight into a topic and learn the fundamentals.
4.8
(28 reviews)
Intermediate level
Recommended experience
2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
What you'll learn
Comprender el concepto de storytelling y su aplicabilidad a organizaciones y marcas personales.
Adquirir herramientas para crear narrativas de marca utilizando canales de comunicaci贸n tanto tradicionales como nuevos.
Desarrollar la capacidad de analizar estrategias narrativas en varios campos y g茅neros, y aplicar t茅cnicas de narraci贸n a proyectos del mundo real.
Skills you'll gain
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
18 assignments
Taught in Spanish
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This course is part of the Innovaci贸n en los Negocios y Disrupci贸n Digital Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Entender lo que es y no es el storytelling, la necesidad de todo ser humano de contar historias y c贸mo esto puede ser utilizado desde una perspectiva de negocios.
What's included
6 videos7 readings4 assignments2 discussion prompts
Para cualquier marca, es imperativo ir m谩s all谩 de un simple comercial o jingle. En este m贸dulo aprenderemos las t茅cnicas para comunicar estrat茅gicamente, y al mismo tiempo incorporar nuevas reglas y estrategias para la era digital.
What's included
9 videos2 readings5 assignments1 discussion prompt
A veces la narrativa no son historias sino que las historias son contadas por n煤meros.
What's included
4 videos3 readings4 assignments3 discussion prompts
驴C贸mo creas la historia que la acompa帽a?
What's included
4 videos5 readings5 assignments2 discussion prompts
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
5.0 (7 ratings)Offered by
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4
Reviewed on Feb 26, 2025
Me pareci贸 muy bueno, s贸lo me habr铆a gustado contar que como proyecto de cierre se trabajara la creaci贸n de una historia como forma de evaluar el aprendizaje y comprensi贸n de los contenidos.
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Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
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