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University of Pennsylvania
The Business of Ideas: IP in the Real World
University of Pennsylvania

The Business of Ideas: IP in the Real World

Cynthia Dahl

Instructor: Cynthia Dahl

Gain insight into a topic and learn the fundamentals.
3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
3 hours to complete
Flexible schedule
Learn at your own pace

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Recently updated!

September 2025

Assessments

1 assignment

Taught in English

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There are 4 modules in this course

In this opening module, you'll explore why intellectual property (IP) matters so deeply to innovation, creativity, and business success. You'll gain a foundational understanding of the U.S. IP system, why it exists, what it protects, and how it balances creators' rights with the public鈥檚 interest in expression and access. We鈥檒l then turn to trademarks, the most intuitive IP tool for businesses. Through engaging Supreme Court cases involving scandalous trademarks, parodies, and political speech, we鈥檒l investigate how trademark law collides鈥攁nd coexists鈥攚ith the First Amendment. From rock bands to dog toys to political jabs, you鈥檒l see how modern debates test the edges of both trademark protection and free speech in unexpected and entertaining ways.

What's included

6 videos

This module explores one of the most high-stakes and complex arenas in intellectual property today: standard essential patents (SEPs). We鈥檒l begin with an overview of U.S. patent law and the unique licensing obligations SEP owners take on when their technology becomes part of an industry standard. Then we鈥檒l dive deep into the landmark dispute between Microsoft and Motorola, a case that fundamentally reshaped how both courts and companies approach global patent licensing. Along the way, we鈥檒l examine hotly debated topics like fair, reasonable, and non-discriminatory (FRAND) terms, injunctions, and international rate-setting. With digital technologies growing more interconnected every day, this case study serves as a powerful lens through which to understand the legal, economic, and geopolitical pressures shaping innovation today.

What's included

5 videos

In this module, we explore how copyright law protects creative expression and how the boundaries of that protection are tested by artists, technologists, and courts alike. You will learn how copyright applies to music, including the dual rights in compositions and sound recordings, and why high-profile disputes involving Taylor Swift, Rick Astley, Pharrell Williams, and Ed Sheeran have captured public attention and sparked legal debate. We will examine how fair use functions as a defense to infringement, with a focus on landmark music and visual art cases, including the Supreme Court's ruling in Warhol v. Goldsmith. Finally, we will consider how copyright is evolving in response to new technologies like AI, and how these tensions reflect the broader challenge of balancing artistic protection with the freedom to build upon the past.

What's included

4 videos

In this final module, we turn to trade secrets, the often overlooked but increasingly essential tool in the intellectual property toolkit. You will learn how trade secrets protect valuable commercial information, from proprietary algorithms to customer data, and how the law has evolved to recognize and enforce those protections. Through the story of a high-profile theft involving Google and Uber, we will examine how misappropriation occurs and what companies can do to prevent it. We will then explore the role of contracts, especially noncompete agreements, in trade secret protection and the ongoing legal battle surrounding their enforceability. As regulatory and technological landscapes shift, this module will help you understand how companies can safeguard confidential information while respecting individual rights and fostering innovation.

What's included

5 videos1 assignment

Instructor

Cynthia Dahl
University of Pennsylvania
1 Course17,354 learners

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