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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,814 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

JO

Jun 13, 2023

The program provided an in-depth analysis of the Email Marketing course. It explained every hidden trick to prosper in this aspect of Digital Marketing. I learned a lot from all of the materials.

SS

Jun 5, 2023

I liked the course it did cover a lot of information . I feel there could have been more material and assignments to make you more familiar and confident. I will surely recommend it to others.

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By Maartins D

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Jun 13, 2023

muy buenos

By Isabel A M J

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Oct 29, 2022

muy bueno

By Eugenia S d l B S

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Oct 23, 2022

Excellent

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Aug 15, 2022

fantastic!

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Aug 14, 2025

excellent

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Feb 1, 2025

very good

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Jan 13, 2025

very good

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Dec 12, 2024

excelente

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Oct 20, 2024

Wonderful

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Sep 5, 2024

Excellent

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Aug 28, 2024

Excelente

By Rodney L

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Jun 28, 2024

hard work

By GABRIELE D C F

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Jun 25, 2024

Muito bom

By Abdulazizova D

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Apr 17, 2024

thank you

By SAZHEVSKA O

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Jan 27, 2024

It's good

By Daraksha S

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Dec 27, 2023

Excellent

By osama a

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Dec 10, 2023

i like it

By Eisa z m J

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Oct 17, 2023

excellent

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Aug 22, 2023

very good

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Aug 3, 2023

Pleasant.

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Jul 24, 2023

excellent

By Victor A

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Apr 16, 2023

I love it

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Mar 10, 2023

Tuy峄噒 v峄玦

By Md I A

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Feb 2, 2023

Excellent

By Mohamed S

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Jan 29, 2023

Wonderful