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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,632 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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201 - 225 of 565 Reviews for Think Outside the Inbox: Email Marketing

By Frederick F

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Aug 14, 2023

Looks simple, feels simple and its anything simple. Great content and insight

By BelleMamaDesu

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Jan 31, 2023

didn't expect that email marketing has a lot of work to do thank you coursera

By Sajida Z

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Oct 24, 2022

E-mail marketing course increase my knowledge about marketing through e mail.

By chami c

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May 11, 2022

This course is very fun and it really brought out my potential as a marketer!

By MALLIKARJUNA R V

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Aug 4, 2024

This course familiarized with me the unexplored potential of Email marketing

By Walter M F

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Dec 9, 2022

Estaria bueno que podamos conectarnos v铆a Google Meet con otros estudiantes.

By Ally B

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May 11, 2022

Very good course on email marketing and why it is so important in the field.

By sel l

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Feb 27, 2023

Excellent. Took you through the whole process of email marketing campaign.

By iwan j p

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Jan 18, 2023

yess, it is valuable course to meet my goals. thank you for all instructors

By Mubashir U H

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Jun 12, 2024

I love it i don't think anyone in the world can teach things on that level

By Hanh L

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Mar 1, 2024

Love the practice sessions where I can compare my work with the exemplar.

By PAWAN K V

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May 11, 2023

great course for a person who is not at all aware about email marketing.

By Emily T

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Nov 20, 2022

I thoroughly enjoyed this course and the lecturer was clear and engaging

By Vicki B

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Jul 21, 2022

I truly enjoyed the course content and felt the instructor was awesome!

By mohamed k

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Feb 17, 2023

instructor is friendly

course is informational and has lots of practice

By Emmanuella O

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Dec 11, 2024

Really detailed and insightful email marketing course, I learnt a lot!

By Florin C

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Nov 23, 2023

A great and comprehensive course to learn a lot about email marketing!

By Ashim K G

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Oct 3, 2022

I enjoyed the course and liked the course content and teaching method

By Kyrylo H

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Apr 15, 2024

My favorite topic. This is my craft. Learned valuable stuff. Thanks.

By Andrei B

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Nov 13, 2023

I like it! I had the same experience from 2006. Everything is good!

By Jaya L K

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Aug 14, 2023

Simple, clear and with lot of real life example to understand well.

By Nilanjana C C

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Mar 5, 2023

i loved the entire course. it was very in detailed and informative.

By Darrell B

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Jul 19, 2022

A very good class . The assignments were challenging and realistic.

By Peu A

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Feb 26, 2025

The instructor and her way of designing the content was very good

By Linda A

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Sep 19, 2022

This seems to be the most interesting part of this course to me.