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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,811 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of eight courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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201 - 225 of 607 Reviews for Think Outside the Inbox: Email Marketing

By Amanda B

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Jul 17, 2024

This course is full of useful information as well as hands-on learning opportunities

By Satnam G

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Mar 26, 2024

Great course. Well written and presented. Lots of additional information and links.

By Laura R

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Jan 15, 2024

Great course with lots of practical tasks, especially good for confidence building.

By omega n

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Aug 22, 2022

Very comprehensive, super useful and teached how to learn the subject matter fast!

By Aarushi G

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Oct 5, 2024

Best one out of the first four courses. It was engaging, short, and easy to follow

By April C

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Sep 12, 2024

For a person who has really no idea about these stuff, this course is really gold!

By Shyna G

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May 11, 2022

Amazing course! This course provides a thorough understanding of email marketing.

By Lourdes B

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Sep 25, 2023

A weel-rounded course with the tools necessary to understand the basics clearly.

By Cristal T

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Nov 8, 2023

great material and so much insight into the real career of a digital marketer

By Frederick F

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Aug 14, 2023

Looks simple, feels simple and its anything simple. Great content and insight

By BelleMamaDesu

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Jan 31, 2023

didn't expect that email marketing has a lot of work to do thank you coursera

By Sajida Z

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Oct 24, 2022

E-mail marketing course increase my knowledge about marketing through e mail.

By chami c

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May 11, 2022

This course is very fun and it really brought out my potential as a marketer!

By MALLIKARJUNA R V

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Aug 4, 2024

This course familiarized with me the unexplored potential of Email marketing

By Ally B

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May 11, 2022

Very good course on email marketing and why it is so important in the field.

By sel l

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Feb 27, 2023

Excellent. Took you through the whole process of email marketing campaign.

By iwan j p

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Jan 18, 2023

yess, it is valuable course to meet my goals. thank you for all instructors

By Mubashir U H

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Jun 12, 2024

I love it i don't think anyone in the world can teach things on that level

By Hanh L

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Mar 1, 2024

Love the practice sessions where I can compare my work with the exemplar.

By PAWAN K V

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May 11, 2023

great course for a person who is not at all aware about email marketing.

By Emily T

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Nov 20, 2022

I thoroughly enjoyed this course and the lecturer was clear and engaging

By Vicki B

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Jul 21, 2022

I truly enjoyed the course content and felt the instructor was awesome!

By Florencia S

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Jun 4, 2025

Es excelente, dinamico, claro y con informacion super valiosa aplicable

By mohamed k

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Feb 17, 2023

instructor is friendly

course is informational and has lots of practice