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Back to Think Outside the Inbox: Email Marketing

Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,632 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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226 - 250 of 565 Reviews for Think Outside the Inbox: Email Marketing

By Sola M

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Feb 1, 2024

This is a comprehensive course on email marketing. Learnt a lot.

By gretelbe

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Sep 1, 2023

I truly delighted in every lesson. The instructor was a-ma-zing!

By Sandra C

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Aug 16, 2024

Much learning, and I see how much practice I will need to grow.

By Ahmed M

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Jan 10, 2024

This course was very informative and useful, really enjoyed it.

By Tatiana H

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Jan 24, 2023

very informative

The solo work on the email campaign was great.

By Chami C

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May 11, 2022

The best marketing training I've ever taken. Loved this course!

By Arlene J

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Nov 23, 2024

I loved the lecturer and she was so thorough and knowledgeable

By Ahmed S E

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Jan 16, 2024

Thank you very much. Really very useful course and information

By Abdul-Gafaru I

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Aug 3, 2024

The session has really changed my thinking on email marketing

By Gabin K

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Jun 3, 2022

I loved the Email marketing campaign at the end. Great course

By Philip M

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Nov 30, 2023

Very engaging course with useful insights and new knowledge.

By Hanan. A A

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Mar 12, 2023

Happy with this course, I benefited a lot from it, thank you

By sa30 k

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Aug 29, 2022

best training ever i have attend related to email marketing.

By GERL D

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Oct 5, 2024

This course was great! The instructor did an excellent job.

By N'GUESSAN F I

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May 3, 2023

I really enjoyed this course thank for everything coursera.

By Macarena D

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Dec 7, 2022

Very usefull, practical and complete course! I recommend it

By Flavio B

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Oct 4, 2024

Great deal! I discovered a wealth of things I didn't know.

By Jeannette M

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Sep 26, 2023

Genial conocer la importancia y manejo de esta herramienta

By Abdirahman y m

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Nov 30, 2022

This course really leveled up my skill of email marketing

By pratsy

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Apr 10, 2024

Great learning every topic is well explained and guided.

By Bella R P

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Jul 7, 2024

Easy to understand with practical quizzes and exercise

By Dieudonne M S

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Mar 16, 2023

Very good course about emailing. I've learned a lot :)

By Yasser H

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Jul 1, 2023

amazing course >> a lot of unpredictable information

By K A

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Feb 26, 2025

So far, I find Module 4 to be the most actionable.

By Ally B

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May 11, 2022

Great job describing a detailed and nuanced topic.