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Learner Reviews & Feedback for Think Outside the Inbox: Email Marketing by Google

4.8
stars
2,632 ratings

About the Course

Think Outside the Inbox: Email Marketing is the fourth of seven courses in the Google Digital Marketing & E-commerce Certificate. This course will explore how to execute a successful email marketing campaign. Email marketing is one of the oldest and most proven digital marketing channels, and it is an essential component of an overall digital marketing strategy. Email is a primary channel for many businesses in reaching existing customers, encouraging interaction with the business, driving purchases, and building loyalty. In this course, you鈥檒l explore email marketing and cover topics like: creating an email marketing strategy, executing email campaigns, and measuring the results of those campaigns. You鈥檒l also learn how to use mailing lists and utilize automation and workflows. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Write effective preview text and subject lines using best practices - Create email marketing automation and workflows - Build and maintain email lists - Write effective email copy - Conduct contact management and list segmentation - Employ best practices to handle personally identifiable information, or PII, and user data safely - Measure and analyze email campaign results...

Top reviews

DJ

Oct 31, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

SD

Oct 4, 2022

The concept of email marketing was completely new to me. The tutor in this course has gracefully explained different aspects of email marketing. I am extremely happy to gain this unique knowledge.

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251 - 275 of 565 Reviews for Think Outside the Inbox: Email Marketing

By MARIA E L F

鈥�

Feb 19, 2025

Me encanta porque todo lo que estoy aprendiendo .

By Arrenmer F

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May 3, 2024

It's incredible. i learned a lot from this course

By Nader G

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Dec 20, 2022

was very hard course but thanks coursera i passed

By parveen t

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Nov 19, 2022

This was the most interesting of all the modules

By Muhammad U T

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Oct 15, 2022

Cpmprehensive and to the point. Amazing content

By sayed a a y

鈥�

Jun 25, 2022

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By Saleem K

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Sep 21, 2023

Thank you team Google for such awesome courses.

By Vicky S

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Mar 11, 2023

I really enjoyed the instructors teaching style

By SATHISH P

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Mar 6, 2024

the class of SEO and sem were more interesting

By Majid T

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Jan 3, 2023

Great Course, Great Content, A great Instuctor

By Mohammad S C

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Sep 22, 2022

Better than what I see and that I had taste.

By Jimmy H

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Oct 22, 2022

Very Informative and Professional... Thanks

By Sharon P

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Jan 24, 2024

Very useful course ! I will keep learning!

By Tierre W

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Nov 11, 2023

Excellent course! My instructor was great.

By Christen W

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Oct 17, 2022

Informational, beneficial and understable

By Wendy J

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Sep 25, 2022

This course is full of great information!

By Dianti W

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Sep 23, 2024

Thank you for incredible learning program

By Sanjaykumar S

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Aug 2, 2022

Email marketing many strategies for email

By TOWHIDUL I S

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May 7, 2024

One of the best courses in this program.

By Sarah A

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May 11, 2022

Really liked this course and instructor!

By Mayur D

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Nov 29, 2024

Excellent course and easy to understand

By Lindsay B

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Jul 12, 2024

Thorough and easy to understand content

By Ali D O

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Nov 18, 2023

My favorite module in the course so far

By Bassel S

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Dec 15, 2022

a lot of new things i have learned here

By Muhammad S ( S

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Nov 19, 2022

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