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This week, we鈥檒l explore the way typefaces express connotative meaning鈥攖ell stories鈥攖hrough their association with different time periods, aesthetics, and ideas. Through six short case studies, we 鈥╳ill look at the way a typeface鈥檚 connotations are shaped by its context, understand the historic evolution of typographic forms, and familiarize ourselves with the way typefaces are classified. You鈥檒l extend 鈥▂our exploration through some independent research into a typeface of your choosing.

This week, we will engage the visual principles and conventions of typesetting. We will look at how the spaces between letters, lines, and blocks of type can be manipulated to refine the appearance and control the meaning of type. We鈥檒l explore the ways typographic hierarchy and grid systems can further organize and clarify type. And we鈥檒l survey the rules and conventions that can add polish to your typesetting. You鈥檒l apply your skills and knowledge in a peer-reviewed typesetting exercise at the end 鈥╫f the week.

In our final week, we鈥檒l examine the ways typographic form can dramatically shape the meaning of written language. We鈥檒l survey and analyze possibilities for type treatments鈥攆rom subtle typesetting choices鈥� to dramatic manipulations鈥攂y looking at examples of expressive and unconventional typography. At the end of the week, you鈥檒l bring together and apply everything you have learned in this course in the 鈥╠esign of a full-scale typographic poster.