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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,365 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

TN

Nov 11, 2020

I'm so happy to receive this certificate in Digital Product Management Modern Fundamentals and with the skill acquire, it will enable me to improve my working ability at my jobsite. Thanks a lot

MT

Nov 6, 2020

Very well structured course with a meaningful overview of methods and approaches to digital product management. I will certainly implement some if not all of what I learned in my own organization.

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776 - 800 of 1,396 Reviews for Digital Product Management: Modern Fundamentals

By Max-Elie S

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Mar 6, 2018

great overview of the fundamentals of project management

By Subham J M | B

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Sep 2, 2022

Great learning experience on Digital Product Management

By Damilola A

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Jun 3, 2022

Really useful course - both practical and insightful...

By anirban d

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Sep 6, 2020

Great Concepts and going deep into every minute details

By Deniz G

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May 16, 2020

Great tips and advice from very capable PMs and others.

By Amin A

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Mar 13, 2022

The course is great for Bignners in product managment.

By johannes

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Dec 23, 2020

fantastic overview! great presentation, easy to follow

By Faizan A

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Sep 28, 2019

A lot of great material packed into this short course.

By Michael A

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Feb 12, 2019

Well detailed, structured and insightful. Thanks Alex!

By Managam S

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Aug 26, 2021

Cool!. Now, I can become Associate Product Manager :)

By Rehab K

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Feb 15, 2021

Great, digestible introduction to product management!

By Armaan A

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May 17, 2020

Great course. Easy to follow packed with information.

By Cheneka J

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Jan 5, 2020

This was very helpful course, I have learned so much.

By Evan K

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Jul 25, 2019

Well laid out an informative course. Truly excellent!

By Ankur B

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Jun 6, 2019

It is a great course for some starting with products.

By Timo F

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Oct 2, 2025

Excellent introductory course! highly recommended :)

By Andy K

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Apr 9, 2022

Really good fundamentals! Now it's time to implement

By Abu S A C

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Jan 22, 2022

Wonderful summary of several knowledge areas & tools

By Tomy P

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Apr 27, 2021

Excellent teacher and materials. Highly recommended!

By Semyon F

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Sep 5, 2020

Lack of cases but a lot of useful theory, thank you!

By Alexander T

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Apr 7, 2020

It was a really cool course :) I enjoyed the format!

By Meribel L

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Jul 18, 2022

ME GUSTO MUCHO ESTE CURSO Y APRENDI MUCHISIMO DE EL

By 鐣� 寮�

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Feb 23, 2021

It's really a fantastic course for product manager!

By Vivek v

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May 31, 2020

great teaching, wonderful course, great work done .

By Carl-Axel D

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Nov 11, 2019

Engaging, fun. Broad curriculum. Helpful, pragmatic