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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,310 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you’d talk to a customer somewhere in there and they’d tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It’s not a simple job or an easy job, but it is a meaningful job where you’ll be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA’s Darden School of Business. The Batten Institute’s mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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976 - 1000 of 1,386 Reviews for Digital Product Management: Modern Fundamentals

By Andrea d C P d L C

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Apr 14, 2021

thank you so much

By Gabriela S

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Sep 30, 2020

Increíble curso !

By Serpian

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Jul 19, 2020

great teacher....

By 18UECA015

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Jun 26, 2020

Easy way to learn

By SHUBHAM M

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Jun 13, 2020

An amazing course

By Shijin S V

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May 14, 2020

excellent content

By Baigalmaa B

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Jan 9, 2020

For the beginners

By Ravi S

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Oct 18, 2019

Excellent course!

By Aleksei P

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Jan 18, 2018

The great course!

By Nishat A

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May 12, 2023

Very good Course

By Miguel B

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Aug 15, 2022

Great experience

By Namrata G

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Jul 21, 2022

Good learning :)

By 华骋

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Nov 22, 2021

really inspiring

By Alejandro D S

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Oct 8, 2021

Excelent course!

By dora o

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Aug 6, 2021

This is awesome!

By Diana M L

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Jun 22, 2021

Excellent course

By Carlos P

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Aug 29, 2020

Excellent Course

By Mohammad s

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Jun 1, 2020

Very good cource

By Marios S M

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Nov 14, 2019

Excellent course

By Urmila S

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Dec 13, 2017

Awesome Training

By Caroline M

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Nov 29, 2021

Very insightful

By Bamidele O O

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Nov 5, 2020

Very impactful!

By BHASKAR U

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Feb 11, 2025

Good to watch.

By Adekemi F

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Sep 12, 2022

Great course!

By Caden C

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Sep 9, 2021

Great course!!