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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,365 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

RA

Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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801 - 825 of 1,396 Reviews for Digital Product Management: Modern Fundamentals

By Mia P

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Jul 28, 2019

Great course. Love the instructor's teaching style.

By Faisal R

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Jul 10, 2023

Good way to advance your skill to Product Managing

By Augustine A O

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Dec 22, 2022

Well structured and delivered. Thank you Mr. Alex.

By Matthias P

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Sep 27, 2022

Great Introduction to Digital Product Development

By Srinath S

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May 23, 2021

Excellent course for any aspiring product manager.

By amal m

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Nov 12, 2020

Very clear and comprehensive. It was fun to learn!

By Shrangesh R

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Jul 22, 2020

It's good opportunity to us, thank you coursera 鈽猴笍

By Airuero A A

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Jan 18, 2023

A very enriching experience. Concise and detailed

By Meenakshisundaram P

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Jan 3, 2022

Excellent certification program and great topics!

By Rafael M

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May 10, 2020

Awesome course! Looking forward to the next ones!

By Thembinkosi M

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Oct 29, 2025

so much learning and new ways of thinking taught

By Abhik C

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Feb 27, 2021

Very practical and actionable! I love the course

By Irina D

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Aug 19, 2020

Brilliant, well structured, very helpful course.

By Bernd D H

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May 19, 2020

Really great course with awesome practical tips!

By Shagun J

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Dec 27, 2022

Well crafted program and good insights to learn

By YASH J

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Jun 5, 2021

It has provide me very detail perspective in PM

By Christopher W

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Mar 4, 2021

Great content and great tutor - really loved it

By ADITYA A

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Jul 9, 2020

Learned a lot. Great Course. Thank you so much.

By Johan S

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Jul 7, 2020

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By rajamanohar p

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Jun 16, 2020

Concepts are explained with real good examples.

By Alexey T

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Apr 6, 2019

Just amazing!

I am impressed. Clever and useful.

By Rakesh S

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Nov 13, 2018

This is simply a Great course. Thank you, Alex.

By Ashish P

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Sep 12, 2023

very well structured and well balanced course.

By Jaume S M

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May 9, 2021

Great course. Alex spreads a lot of knowledge.

By Luis F V T

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Sep 7, 2020

It was very helpful and practical! Thanks Alex