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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,287 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

RA

Feb 16, 2020

The course delievers a lot of knowledge, strategy and tools for product managers. You will finish the course with many ideas and tools to implement and have more success in your company. Great course!

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851 - 875 of 1,384 Reviews for Digital Product Management: Modern Fundamentals

By Mario R

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May 12, 2020

Excellent instructor, excellent course!

By Florian K

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May 7, 2022

really enlightening and content rich!

By Kasiet K

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Apr 7, 2022

great course for learning fundamentals

By Rifki F D

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Mar 4, 2022

It's very clear and easy to understand

By Guss G

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Oct 19, 2020

Muy bueno para tener la bases de un PM

By 袙芯谢懈薪械褑褜 挟 袨

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Jun 2, 2020

Thank you for the opportunity to study

By Archana K

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May 29, 2020

It was an an amazing intuitive course.

By Robin S

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Oct 15, 2019

Great Course and even great Tutor Alex

By Sophie V

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Nov 18, 2017

A lot useful and practical information

By Thomas N

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Oct 28, 2017

Awesome course, recommend to everyone!

By Sai L

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Jul 1, 2017

Loved it all. Thank you so much Alex .

By Susan M A

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Nov 8, 2022

Practical in everyday decision making

By Aditya I

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Apr 22, 2021

Love this course!! Thank you, Alex :)

By Mahima A

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Oct 25, 2020

course is amazing though little slow.

By Raviteja R S

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Dec 14, 2020

A great course, absolutely loved it.

By Deepu S N

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Oct 12, 2020

Awesome course with lots of insights

By Robin J

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May 11, 2018

Excellent course to the fundamentals

By MARCELO R E R

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Apr 3, 2025

Completo, pr谩tico e direto ao ponto

By Chelsea V

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Sep 30, 2022

Great information and great tools!

By Estelle C

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Sep 24, 2021

Very interesting course many thanks

By James N

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May 16, 2020

Amazing Course! Highly Recommended!

By Laxmi

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May 15, 2020

All required knowledge is available

By Kapil D

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Dec 21, 2019

Excellent material, perfect example

By pratibha m

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Jun 28, 2021

beutifully explainedand crafted !