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Back to Digital Product Management: Modern Fundamentals

Learner Reviews & Feedback for Digital Product Management: Modern Fundamentals by University of Virginia

4.7
stars
5,310 ratings

About the Course

Not so long ago, the job of product manager was about assessing market data, creating requirements, and managing the hand-off to sales/marketing. Maybe you鈥檇 talk to a customer somewhere in there and they鈥檇 tell you what features they wanted. But companies that manage product that way are dying. Being a product person today is a new game, and product managers are at the center of it. Today, particularly if your product is mostly digital, you might update it several times a day. Massive troves of data are available for making decisions and powering AI's . At the same time, deep insights into customer motivation and experience are more important than ever. The job of the modern product manager is to charter a direction and create a successful working environment for all the actors involved in product success. It鈥檚 not a simple job or an easy job, but it is a meaningful job where you鈥檒l be learning all the time. This course will help you along your learning journey and prepare you with the skills and perspective you need to: Create the actionable focus to successfully manage your product (week 1) Focus your work using modern product management methods (week 2) Manage new products and explore new product ideas (week 3) Manage and amplify existing products (week 4) This course is ideal for current product or general managers interested in today's modern product management methods. Please note that there are new additions to this course and subtitles for these videos will soon be available. This course was developed with the generous support of the Batten Institute at UVA鈥檚 Darden School of Business. The Batten Institute鈥檚 mission is to improve the world through entrepreneurship and innovation: www.batteninstitute.org....

Top reviews

JB

May 20, 2019

I liked the course content, even though i do not work - yet - with product. It gave me a good overview of what to expect in the near future, when i expect to be able to put the knowledge into action.

LK

Jun 25, 2018

I enjoyed this course very much! This course helped me ground myself in some of the core principles of product management and I'm confident that I will take what I've learned and put it into practice.

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1301 - 1325 of 1,386 Reviews for Digital Product Management: Modern Fundamentals

By Dr. N

鈥�

Aug 3, 2020

Great experience

Thanks for alex

By Harshita I

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Sep 26, 2020

very insightful and practical

By Kent W

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Apr 1, 2022

It was good, learned a lot

By Andrian C

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Jul 3, 2022

goood and interisting :)

By preeti k

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Feb 5, 2019

This is a great course.

By Alessandro C

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Jul 7, 2019

Could use more slides

By maximiliano m

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Jun 19, 2025

Panorama amplio!

By KARTHIKEYAN R

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Nov 3, 2024

GOOD COVERAGE

By Damilola A

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Jan 22, 2024

Solid course

By Jennifer G C O

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Aug 9, 2020

Good course!

By ADITYA K V 2

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May 31, 2021

INFORMATIVE

By Ovidio S M P

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Oct 29, 2020

Good Course

By Nandhini T

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Jul 23, 2020

Nice course

By Pravin c

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Mar 12, 2025

completed

By Jennifer A G

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Aug 3, 2021

Excelent!

By Rodrigo M C

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Dec 31, 2021

Great

By Tinny N

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Jul 3, 2019

Good.

By G R

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Feb 24, 2025

good

By Koya B

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Jan 26, 2023

good

By GURRAM L N

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Aug 20, 2022

good

By Mahesh G

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Jan 20, 2018

Good

By Neelabh G

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Jul 19, 2020

na

By Dimple

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May 13, 2020

It

By Kelly S R

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Feb 27, 2023

-

By Durga p

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Jul 27, 2022

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