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Learner Reviews & Feedback for Marketing Analytics by University of Virginia

4.7
stars
6,440 ratings

About the Course

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Top reviews

SS

May 14, 2020

Thank you so much for making it really easy to understand the analytics and make marketing easier for me to understand. I have successfully completed this course and also understand most of it.

PE

Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

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1651 - 1675 of 1,837 Reviews for Marketing Analytics

By Reiandra B

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Apr 18, 2021

Honestly was fun and engaging but also PRACTICAL!

By Sumit C

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May 18, 2020

A must for the beginners. only add more examples.

By Denish N P

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Sep 4, 2020

Learned a lot about marketing analytics, thanks!

By Aishwarya L R

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Oct 26, 2019

Good start for the ocean on Marketing Analytics!

By Juan P A

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Jan 9, 2016

Was good... I would like to see more "Analytics"

By anshul a

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Oct 1, 2020

This course is really amazing and mind blowing.

By Cristina Z

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Jun 10, 2017

Very easy introduction to marketing analytics.

By MANGPOR

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Oct 7, 2020

teach so fast and don't have PDF for learning

By EDSON J R C

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Jun 23, 2020

EXCELLENT !!! ONE OF THE BEST COURSES. THANKS

By Lauran H

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Apr 4, 2016

Excellent overview class! Highly recommend!

By Kaiquan M

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May 25, 2020

good introduction to marketing analytics

By Safi A Y

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May 8, 2020

Effective course but difficult content.

By avaneesh k

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Apr 28, 2019

More content would be more beneficial.

By Bansi J M

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Jan 22, 2021

Really learnt a lot from this course.

By Wipawan S

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Apr 24, 2020

This is very useful course. Thank you

By Jaison M

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Apr 13, 2020

Very good course . thanks to Raj Sir

By Rakhul N

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Aug 28, 2019

Good Beginners course For Marketers!

By Hemanth R K

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Feb 7, 2019

A good course on marketing analytics

By Arnab G

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Jun 8, 2018

nice course explained in simple way

By Amber R

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Mar 29, 2021

It was best experience of my life.

By Khammamettu N K

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Aug 7, 2020

very informative , good instructor

By Supraja U

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Jun 26, 2020

great course. Very well explained.

By Abhinav M

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Oct 25, 2018

The concepts were well explained.

By pranay c

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Jan 13, 2016

Good Topics and learnt the unkwon

By moqim h

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Jul 28, 2020

Very good course and instructore