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Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,948 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton鈥檚 top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

JS

Dec 5, 2016

Fantastic course. The instructors were great, the real world examples were very interesting, and the course materials were relevant to the daily tasks I face as a Data & Customer Insights Analyst.

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

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1151 - 1175 of 2,553 Reviews for Customer Analytics

By John J

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Dec 28, 2015

Very good general approach to the subject

By arad s

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Dec 14, 2015

A perfect course with the best professors

By yash s

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Feb 15, 2022

Must do course for a modern day marketer

By Lukman L

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Sep 21, 2020

THIS COURSE IS WELL LOADED, THANKS A LOT

By Simona Z (

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Jun 10, 2020

Great course! need to digest for a while

By Sheryl R

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May 3, 2020

Very interesting and challenging course!

By Lim K B J

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Mar 2, 2020

Excellent course on customer analytics.

By Kwame M

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Aug 11, 2019

It was a nice experience.Thanks so much.

By Donovan C

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Jul 17, 2019

Good introduction to business analytics.

By Jena M

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Feb 4, 2019

Week 5 was fab! Really liked Prof Eric !

By Shuai Z

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Jul 24, 2017

Great course to start business analysis!

By Jenna L

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Jun 23, 2016

very useful and helpful to me, thank you

By Ash K

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Apr 20, 2016

Great course for business professionals.

By Julien J

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Jan 14, 2016

Great to start with this course. Thanks!

By Shukry F

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Sep 30, 2024

Very good models for Business Analytics

By Moses O

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Jul 25, 2022

Its is really detailed and informative.

By Yulia P

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Jan 5, 2021

It was very helpful! Totally recommend!

By ranajit m

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Sep 5, 2020

superb course with excellent faculties.

By MARTIN C

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Aug 4, 2020

excellent course, examples and teachers

By SHARIQUE A K

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May 15, 2020

nice course many new thing i learn here

By Valentine G

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Dec 15, 2019

informative and well thought curriculum

By Amogh G

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Oct 8, 2019

Very informative and easy to understand

By Diana C F M

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Oct 2, 2018

Amazing! thank you for the opportunity!

By ramon p

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Aug 20, 2018

Pretty informative, right to the point.

By Pramod W

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Dec 2, 2017

Very informative, lots of case studies.