糖心vlog官网观看

Chevron Left
Back to Customer Analytics

Learner Reviews & Feedback for Customer Analytics by University of Pennsylvania

4.6
stars
11,911 ratings

About the Course

Data about our browsing and buying patterns are everywhere. From credit card transactions and online shopping carts, to customer loyalty programs and user-generated ratings/reviews, there is a staggering amount of data that can be used to describe our past buying behaviors, predict future ones, and prescribe new ways to influence future purchasing decisions. In this course, four of Wharton鈥檚 top marketing professors will provide an overview of key areas of customer analytics: descriptive analytics, predictive analytics, prescriptive analytics, and their application to real-world business practices including Amazon, Google, and Starbucks to name a few. This course provides an overview of the field of analytics so that you can make informed business decisions. It is an introduction to the theory of customer analytics, and is not intended to prepare learners to perform customer analytics. Course Learning Outcomes: After completing the course learners will be able to... Describe the major methods of customer data collection used by companies and understand how this data can inform business decisions Describe the main tools used to predict customer behavior and identify the appropriate uses for each tool Communicate key ideas about customer analytics and how the field informs business decisions Communicate the history of customer analytics and latest best practices at top firms...

Top reviews

ND

Jan 31, 2019

Though I have worked on Customer Analytics with my previous work experiences and also on Surveys etc at George Brown College Canada, this module was more than insightful. Lots of learning to learn eh!

AA

Apr 6, 2017

Perfect Course for those who want to inquire insight and knowledge of how tons of data that we generate in our day to day life is being utilized by big organizations in optimizing their productivity.

Filter by:

1251 - 1275 of 2,542 Reviews for Customer Analytics

By Ing. R

鈥�

Jan 2, 2019

Great! This course is fantastic!

By Ashutosh B

鈥�

Dec 9, 2018

its a great course to start with

By Ahmed E

鈥�

Oct 5, 2018

Very good syllabus and lecturers

By Agam G

鈥�

Nov 6, 2017

Very good course indeed. Thanks.

By md s h

鈥�

Apr 19, 2017

Was great learning experience,..

By Zarina

鈥�

Oct 31, 2016

Super helpful course! Thank ypu!

By 效械褉械屑薪褘褏 袣 袧

鈥�

Oct 17, 2016

袠薪褌械褉械褋薪邪褟 懈 锌芯谢械蟹薪邪褟 懈薪褎芯褉屑邪褑懈褟

By Mohammed A

鈥�

Sep 18, 2016

Well Organized and well prepared

By John R

鈥�

Apr 4, 2016

Great course, engaging lecturers

By Vishal B

鈥�

Jan 10, 2016

Great Course with great insights

By Indra S

鈥�

Jun 25, 2023

sangat membantu dan sangat baik

By Morgan L D

鈥�

Apr 11, 2022

Very informative, good teachers

By Ranjan K

鈥�

Nov 25, 2021

Excellent content and delivery.

By Roshni R B

鈥�

Aug 29, 2019

Indeed very interesting course.

By Hamza W

鈥�

Aug 13, 2019

Perfect starting for a beginner

By Gleb B

鈥�

Aug 14, 2018

Really interesting and helpfull

By Hanbin Z

鈥�

Jul 4, 2018

Very good course for beginners!

By Randyka A K

鈥�

Sep 11, 2017

Very insightful and interesting

By Babatayomi A

鈥�

Oct 12, 2016

Very interesting and insightful

By Adnan A K N

鈥�

Oct 21, 2024

Extra-Ordinary Course Content!

By Ronald V

鈥�

Aug 14, 2023

Amazing course. Great content.

By Riyansh A

鈥�

Nov 14, 2022

Got to learn a lot of Insights

By Liven V

鈥�

Jan 28, 2021

Good course with good insights

By Jose E D M

鈥�

Jul 12, 2020

Excellent in all kinds of ways

By NIRMAL N

鈥�

Oct 7, 2018

excellent course! THANKS A LOT