Learner Reviews & Feedback for Introduction to Marketing by University of Pennsylvania
About the Course
Top reviews
MA
Mar 22, 2016
This course was excellent - the professors were incredible as well as the subject material. I felt I learned a comparable amount from this short MOOC vs what I learned in some of my MBA courses!Mike
AK
Dec 6, 2015
I am really enjoying this course and the lessons are easy to follow. The instructor gives great examples to sum up each lesson and her explanations really hone in on what marketing actually entails.
2126 - 2150 of 2,530 Reviews for Introduction to Marketing
By Sabrina K K
鈥Feb 26, 2016
It was very interesting to know and understand how world sees the marketing strategies over the world, especially from perspectives of United States of America. It's still amazing how fast their start ups grow very fast, and I believe there are still many things to learn from them.
By Dan K
鈥Apr 5, 2020
Some professors' lectures are much clearer than others. Work needs to be done on week 3-4 to be a bit clearer, however, the course as a whole was both insightful in its coverage of the basics and self-aware that what it was covering seemed like 'nothing new' to the average student.
By Cl茅ment C
鈥Feb 5, 2017
Very interesting course, my expectations were met. Maybe one note for improvement: it would be nice if there was a kind of structured syllabus. I lost quite some time putting the transcripts together myself...but then again it made me work with the materials more which is not bad.
By Sergio M 脕
鈥Jan 25, 2016
I don't think 糖心vlog官网观看 it's honoring its initial foundational principles by not offering the free statements of acomplishment any more, which are still compatible with a verified statement that addresses a different segment of customers (as it's well explained in this course).
By Barbara A
鈥Jul 27, 2019
It's a very good course, but I couldn't give it 5 stars because some contents were removed to reduce the course duration and it really felt like something was missing in Week 3.
Moreover, I think some PDF files with the slides shown or some notes would be very useful.
By Mostafa
鈥Jul 11, 2016
Very informative course and the professors have excellent style and energy. A lot of examples from real life, which makes the theories easy to understand, even for beginners.
Some of the material needs organizing though, the flow of the lessons need some work.
By Jessy S
鈥Mar 31, 2020
Very interesting course. Loved the structure and the given knowledge. I already took an introduction to marketing course few years ago, but I realized that having the chance to take this one allowed me to gain new knowledge and adapt mine to recent changes.
By Maxime B
鈥Aug 11, 2018
Interesting course, unfortunately a little bit dated 2013 so data would need to be revisited. Presentations could be a bit more interactive and sometimes the explanations can be a little bit fuzzy.
Overall, I think it is a good introduction to Marketing
By francisco
鈥Jan 10, 2017
This course was easy to understand (most of them) for a none marketing person. If you want or need to be more involve in marketing strategies be sure you pay for, so you can be able to know the results of your quiz and interact with another students.
By Sarah G
鈥Nov 1, 2016
This covers all the basics in a lot of detail and the instructors are very clear and concise in their lectures. However I think there should be more real-world examples sprinkled throughout and case studies to really grasp some of the concepts better.
By abboud-abdessalem
鈥Sep 6, 2018
Well thank you to everyone who contributed to this course, beginning with the three professors and the Warthon School. I really benefited from this course in taking an initial look at marketing in general and I look forward to more in the future
By Mustafa O
鈥Apr 16, 2020
The content is heavy, but not hard, it needs a good degree of focus and attention.
The instructors were very good at explaining, and it is quite obvious they have a lot of expertise in the domain.
The overall experience was fun and interesting.
By MOURYA A
鈥Apr 15, 2020
Very well designed course for basic study, Although Key concepts on Branding, Markets, and pricing and Customer values are discussed very well, I believe it would be more interesting if some case studies are included. I recommend to everyone.
By Luis K
鈥Jan 27, 2016
Muy instructivo e ilustrativo, pero creo que le falto un poco de interaccion, o un curso que amplie el como realizar modelos de marketing, ya en la practica, ahora tenemos una idea de como hacerlo, pero ejecutarlo aun es un poco esquivo...
By Ajay A
鈥Jan 25, 2017
The course provided a great introduction to marketing, including its key components. I enjoyed the fact that the course covered the latest developments and trends in marketing, including providing examples of internet/online and others.
By V铆ctor M V H
鈥Oct 14, 2022
A very interesting course. All the concepts and topics mentioned are of great value for those of us who are interested in learning everything we can about topics related to administration, economics, business and, of course, marketing.
By Ben Z
鈥Nov 25, 2022
It's not that the Indian professor wan't good at what he lectures about. It's just that the way he talks made it really hard for me not to fall asleep. I think that's what brings the overall rating of the course down for a star. Sorry!
By Harold R
鈥Jan 20, 2025
Great course overall, lots of great principles and general knowledge that are the foundations of Marketing. The data therein, however, seems significantly out of date. Some data and tables used are from early 2000's and early 2010's.
By Tatiana J
鈥Jun 4, 2018
Course is informative and well structured, though some data can be outdated as course is old. Besides , after quiz , if there were any mistakes it would be good to be able to see the explanation of correct answer to analyse mistakes.
By Mahsa M
鈥Apr 23, 2020
I enjoyed taking the course and learned a lot on marketing topics. However, topics that have reviewed in Week 3 were somehow difficult to understand and after watching them again I didn't completely understand the financial topics.
By Jocelyn C H Y
鈥Jun 14, 2020
I feel very useful and enlighten my mind which related with my work. I like the price elasticity part, customer centric VS product centric and also brand positioning part.
Thanks all 3 lectures for the fruitful notes and sharing.
By Aashay Z
鈥May 18, 2019
The teachers were very enthusiastic while teaching which made the process of learning more fun!I really love that they covered almost all the aspects of marketing which can be useful..whether you are a beginner or a professional.
By Panagiotis V G
鈥Jun 15, 2020
Great content, very interesting and good easy to understand professors. Not giving the presentation slides or any kind of takeaways notes, made keeping notes and advancing a nightmare. Took significantly more time than expected.
By irza s
鈥Jan 29, 2021
This course has all the tools needed to know for the marketing beginner. However, the week 4 lessons are bit rushing. The concept of types of taglines is unclear. Other then that, this course is excellent. I will recommend it.
By Ashley
鈥Jan 21, 2021
I really enjoyed the first 2 instructors but I had a very difficult time following along with the 3rd person. His accent is very thick and hard to understand and follow along. read most of it as it was easier to understand