El curso en l铆nea abierto y masivo (Massive Open Online Course, MOOC) 鈥溌縌u茅 son los medios sociales?鈥� est谩 destinado a empresarios, ejecutivos y profesionales del marketing que quieren mejorar considerablemente sus capacidades para potenciar su estrategia en los medios sociales con m茅todos efectivos y eficaces. Con este curso pr谩ctico y 煤til, no solo aprender谩s c贸mo usar los medios sociales para fortalecer tu identidad profesional,sino que tambi茅n llevar谩s a la pr谩ctica lo que aprendiste. Este es el primero de los seis cursos del programa de especializaci贸n 鈥淢arketing en los medios sociales: C贸mo obtener ganancias en un mundo digital鈥�.
驴Qu茅 son los medios sociales?
Gain insight into a topic and learn the fundamentals.
7 hours to complete
3 weeks at 2 hours a week
Flexible schedule
Learn at your own pace
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
4 assignments
Taught in Spanish
See how employees at top companies are mastering in-demand skills
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV
Share it on social media and in your performance review
There are 4 modules in this course
En este primer m贸dulo, aprender谩s cu谩les son los objetivos, la estructura y los trabajos para entregar de los MOOC del programa de especializaci贸n 鈥淢arketing en los medios sociales鈥�. Tambi茅n comprender谩s c贸mo los MOOC del programa de especializaci贸n se complementan entre s铆 para crear una experiencia realmente 煤nica que se puede llevar a la pr谩ctica.
What's included
7 videos6 readings
En este m贸dulo, no solo aprender谩s c贸mo la revoluci贸n digital ha alterado el mercado, sino tambi茅n c贸mo comprender este ca贸tico mundo digital.
What's included
7 videos3 readings1 assignment
En este m贸dulo, aprender谩s a ver a los medios sociales como un todo integral, centrado en los consumidores y en los interesados, flexible, global, simult谩neo e integrado. Luego, realizar谩s un trabajo de evaluaci贸n entre pares en el que tendr谩s que delimitar tu p煤blico objetivo en los medios sociales.
What's included
9 videos1 reading1 assignment1 peer review
En este m贸dulo, comprender谩s la importancia de los macrodatos y aprender谩s c贸mo manejar todos los medios sociales que evolucionan r谩pidamente y que se usan en la actualidad. Tambi茅n aprender谩s la diferencia entre redes sociales y comunidades sociales, y las razones por las que se forman. Luego, preparar谩s las redes sociales que usar谩s a lo largo del programa de especializaci贸n.
What's included
9 videos4 readings2 assignments
Instructor
Offered by
Why people choose 糖心vlog官网观看 for their career
Felipe M.
Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
Jennifer J.
Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
Larry W.
Learner since 2021
"When I need courses on topics that my university doesn't offer, 糖心vlog官网观看 is one of the best places to go."
Chaitanya A.
"Learning isn't just about being better at your job: it's so much more than that. 糖心vlog官网观看 allows me to learn without limits."
New to Marketing? Start here.
Open new doors with 糖心vlog官网观看 Plus
Unlimited access to 10,000+ world-class courses, hands-on projects, and job-ready certificate programs - all included in your subscription
Advance your career with an online degree
Earn a degree from world-class universities - 100% online
Join over 3,400 global companies that choose 糖心vlog官网观看 for Business
Upskill your employees to excel in the digital economy
Frequently asked questions
Access to lectures and assignments depends on your type of enrollment. If you take a course in audit mode, you will be able to see most course materials for free. To access graded assignments and to earn a Certificate, you will need to purchase the Certificate experience, during or after your audit. If you don't see the audit option:
The course may not offer an audit option. You can try a Free Trial instead, or apply for Financial Aid.
The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.
You will be eligible for a full refund until two weeks after your payment date, or (for courses that have just launched) until two weeks after the first session of the course begins, whichever is later. You cannot receive a refund once you鈥檝e earned a Course Certificate, even if you complete the course within the two-week refund period. .
More questions
Financial aid available,