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Learner Reviews & Feedback for Attract and Engage Customers with Digital Marketing by Google

4.8
stars
7,518 ratings

About the Course

In the Attract and Engage Customers course you will practice using search engine optimization (SEO), search engine marketing (SEM), and display advertising to attract and engage customers online. You will explore the stages of the marketing funnel and learn how to use digital marketing tactics to move customers through the stages. You鈥檒l learn how to increase the quality and quantity of website traffic by understanding SEO fundamentals like keyword research, search engine algorithms, and link building. You will also learn about paid search and advertising, and explore tactics used to gain visibility and reach potential customers on search engine results pages, or SERPs. By the end of this course you鈥檒l be able to apply digital marketing strategies, best practices, and tools to increase awareness of a business, understand customer needs, and engage people's interests with products and services. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks while showing you some of the best tools and resources used on the job. Learners who complete the eight courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Identify customer personas and build your target audience - Describe the marketing funnel鈥檚 purpose and benefits - Know how to increase your conversion rate - Explain the purpose of SEO and the essential SEO terms to know - Use Google Search Console and its reports to monitor a site鈥檚 presence in Google Search results - Recognize the benefits of SEM and why to do it - Understand the fundamentals of Google Ads and targeting audiences...

Top reviews

JC

Apr 22, 2023

I really enjoyed going through this course. The materials were too notch and instructional ni helping me improve in marketing. Great course all together. Many thanks to the coach and instructors.

CC

Jan 24, 2024

Informative, instructive, provides activity practice. I learned a lot, I took a lot of notes and I look forward to finishing the 7 courses and using my notes to apply what i've learned to my business.

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1051 - 1075 of 1,576 Reviews for Attract and Engage Customers with Digital Marketing

By JOAO G N S

鈥�

May 28, 2025

Muito bom curso

By Bruna W S L

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Feb 24, 2025

excelente curso

By Julio H M

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Feb 10, 2025

Muy interesante

By George P

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May 31, 2024

It was awesome!

By Butch N

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Jan 14, 2024

good infomation

By kaustav m

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Dec 18, 2023

Superb learning

By Fernando C (

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Sep 14, 2023

Nice and clear.

By Shirin

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Sep 12, 2023

Thanks 糖心vlog官网观看

By Umar S

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Sep 4, 2023

I am so excited

By Evie N

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Apr 26, 2023

Amazing content

By Pratyasha S

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Apr 19, 2023

amazing content

By laurie b

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Mar 27, 2023

Excellent Class

By Ahmed M A M

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Oct 30, 2022

amazing cource

By Robert M

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Jul 22, 2022

Great learning!

By Taimoor H

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Oct 12, 2025

amazing course

By David C

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Oct 8, 2025

Very thorough!

By Itishree p

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Feb 6, 2025

Good , helpful

By sarah h

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Dec 28, 2024

loved coach AK

By Allegue M

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Nov 13, 2024

Excepcional !!

By 亘爻賲賴 毓 乇 丕

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Nov 4, 2024

It鈥檚 fantastic

By Rashmi K R

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Oct 23, 2024

Great Resource

By oilsh p

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Jun 30, 2024

丿賵乇賴 乇丕卅毓賴 噩丿丕

By Khaled A Y

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Nov 25, 2023

IT WAS SO GOOD

By Enatare B

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Oct 22, 2023

It was awesome