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Back to International B2B (Business to Business) Marketing

Learner Reviews & Feedback for International B2B (Business to Business) Marketing by Yonsei University

4.6
stars
584 ratings

About the Course

This course offers a unique perspective into the differentiating aspects of business to business (B2B) marketing that can be contrasted to traditional business to consumer (B2C) marketing that is the subject of most other marketing curricula. Moreover, as one of the courses in the Specialization: International Marketing & Cross Industry Growth, here too there is an emphasis on how companies can expand by cross-country and cross-industry innovation. By taking this course learners will obtain the following outcomes: (1) understand the differences between B2C and B2B marketing. (2) approach marketing problems from an inter-organizational perspective, in particular, learn about decision making at buying centers. (3) innovate B2B marketing via a CCCI, i.e. Cross Country & Cross Industry Innovation approach. (4) gain insights about CCCI Innovation and best practices via interviews with top B2B industry experts....

Top reviews

AB

Sep 8, 2020

The information is presented quite clearly with fitting examples that aid understanding. Professor Chang's enthusiasm and personality shine through with his creative ways of presenting the material.

SA

Dec 19, 2019

This is an excellent course which gives different useful insights on B2B Marketing. I got to learn a lot from the lectures as well as the expert interviews from Rolls Royce and other firms.

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51 - 75 of 110 Reviews for International B2B (Business to Business) Marketing

By Gabriel T E

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Apr 20, 2018

Very good professor. Clear and clever.

By Georgios R

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Aug 25, 2019

Fantastic course , Amazing Professor

By mubarak m

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Aug 21, 2020

Very good course in B2B marketing

By Imrul C

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Dec 24, 2020

It has been an amazing course.

By Arshit T S

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May 13, 2020

International marketing skills

By Ashish C

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Jun 1, 2018

very good and informative

By Saurabh K

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Feb 20, 2019

very good for learning

By Ankur K

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Aug 15, 2021

The course was good!!

By SALONI C

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Oct 17, 2020

Very knowledgeable

By jose m m

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May 10, 2020

perfect, very good

By Deleted A

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Feb 13, 2019

excellent teaching

By Phan T A

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Apr 5, 2016

love the lectures

By Carlos A H M

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Nov 23, 2024

Excelente curso

By Vineet V K

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Feb 13, 2019

Good teaching.

By Guillermo G

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Jul 20, 2016

Great teacher!

By Lukas M

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Dec 3, 2022

we take those

By Shuvam C

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Jul 12, 2020

Good Learning

By 旯�甏戩劃

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Sep 30, 2018

thanks you!!!

By Pablo M

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May 28, 2019

Very Usefull

By Innara

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Jan 23, 2021

Thank You!

By Farrukh M

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Apr 27, 2020

Great work

By J茅ssica C

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Mar 24, 2020

Very Good!

By Alexandre B

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Dec 22, 2017

too long..

By ELMER M P

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Oct 15, 2022

excelent

By PHAN T H H

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Jul 22, 2020

Very good