The Customer Understanding and Digital Marketing Channels course explores the dynamic landscape of digital marketing and its pivotal role in modern business strategies. In a digital world, it is more important than ever for businesses to connect with a global audience, target specific demographics, measure campaign performance with precision, and deliver personalized marketing messages.
Customer Understanding and Digital Marketing Channels
Customer Understanding and Digital Marketing Channels
This course is part of Unilever Digital Marketing Analyst Professional Certificate
Instructor: Unilever Team
Access provided by New York State Department of Labor
23,471 already enrolled
Gain insight into a topic and learn the fundamentals.
4.7
(230 reviews)
Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
96%
Most learners liked this course
Skills you'll gain
- Marketing Channel
- Persona Development
- Email Marketing
- Strategic Marketing
- Marketing Analytics
- Target Audience
- Brand Marketing
- Social Media Marketing
- Marketing Planning
- Customer Insights
- Marketing
- Digital Advertising
- Smart Goals
- Customer Analysis
- Marketing Strategies
- Online Advertising
- Goal Setting
- Customer experience strategy (CX)
- Content Marketing
- Digital Marketing
Details to know
Shareable certificate
Add to your LinkedIn profile
Assessments
19 assignments
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Leadership and Management expertise
This course is part of the Unilever Digital Marketing Analyst Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Unilever
There are 4 modules in this course
In this module, you will explore the current digital marketing landscape and the role of a digital market analyst. You'll focus on learning fundamental marketing concepts while exploring marketing transformation in the digital age.
What's included
12 videos8 readings4 assignments2 discussion prompts1 plugin
In this module, we will explore essential topics such as understanding customer experience insights, customer segmentation, content marketing, brand storytelling, and aligning these efforts to drive marketing strategies.
What's included
9 videos9 readings5 assignments1 plugin
In this module, you will focus on ecommerce channels. You'll examine the 6Ps of marketing and explore other popular marketing strategies such as situationaly analysis, STP, and customer lifecycle management.
What's included
9 videos11 readings4 assignments
In this module, you will focus on digital marketing channels and the outbound and inbound tools and performance metrics that support them. You'll also explore creating an action plan and customer journey map.
What's included
13 videos20 readings6 assignments
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
4.7 (62 ratings)Offered by
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4.7
230 reviews
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Showing 3 of 230
MM
4
Reviewed on Feb 24, 2025
Course was intense but provided good insight into understanding the topic
VV
5
Reviewed on May 2, 2024
Really so useful information , videos was good and content and assignments are best 馃憣馃憤
SF
4
Reviewed on May 29, 2025
we can do learn this course better by implementing more realtime assignments with the current ones as real life scenarios help understanding things in a better approach
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