This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey.
Foundations of Digital Marketing and E-commerce
Foundations of Digital Marketing and E-commerce
This course is part of Google Digital Marketing & E-commerce Professional Certificate
Instructor: Google Career Certificates
Access provided by New York State Department of Labor
1,567,431 already enrolled
Gain insight into a topic and learn the fundamentals.
4.8
(30,077 reviews)
Beginner level
No prior experience required
Flexible schedule
1 week at 10 hours a week
Learn at your own pace
99%
Most learners liked this course
What you'll learn
Define the fields of digital marketing and e-commerce
Describe the job responsibilities of an entry-level digital marketer and e-commerce specialist
Explain the concept of a marketing funnel
Understand the elements and goals of a digital marketing and e-commerce strategy
Skills you'll gain
- Data Storytelling
- Goal Setting
- Performance Measurement
- Email Marketing
- Target Audience
- Customer experience strategy (CX)
- Customer Engagement
- Social Media Marketing
- Data-Driven Decision-Making
- Search Engine Marketing
- Marketing
- Marketing Analytics
- Search Engine Optimization
- Branding
- Business Metrics
- Brand Awareness
- Marketing Strategy and Techniques
- Digital Marketing
- Content Performance Analysis
- E-Commerce
Details to know
Shareable certificate
Add to your LinkedIn profile
Taught in English
See how employees at top companies are mastering in-demand skills
Build your Marketing expertise
This course is part of the Google Digital Marketing & E-commerce Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Google
There are 4 modules in this course
You鈥檒l find out what鈥檚 in store for Course 1 and the whole certificate program. You鈥檒l also learn about the 糖心vlog官网观看 platform, procedures, and content types, and meet other learners in the program. Then, you鈥檒l learn about digital marketing and e-commerce basics, the tasks that people who work in these fields do, and the transferable skills you might already have. Finally, you鈥檒l get some tips for embarking on careers in this field.
What's included
12 videos7 readings3 assignments2 plugins
You will learn what digital marketing and e-commerce roles and departments do within organizations and how they create value. You鈥檒l also be introduced to marketing concepts, like the customer journey and the marketing funnel, that form the basis for much of what these roles do.
What's included
12 videos7 readings5 assignments1 plugin
You will explore the relationship between digital marketing and branding, and how businesses can leverage both to be successful. You鈥檒l investigate the elements of a digital marketing strategy, including goal setting, channel selection, and content planning. Then you鈥檒l learn about commonly used channels and platforms, like search engine optimization (SEO), search engine marketing (SEM), display advertising, social media marketing, and email marketing.
What's included
11 videos7 readings6 assignments1 plugin
You will learn the importance of measuring results and common metrics to track. You鈥檒l also examine how digital marketers and e-commerce specialists use data to assess and improve performance and tell stories with data. You鈥檒l end the course by participating in optional content if you鈥檙e interested in preparing for a job search.
What's included
8 videos7 readings3 assignments1 plugin
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Instructor ratings
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MK
5
Reviewed on Oct 18, 2022
i鈥媡 was a wonderful journey and super excited to learn next step. the way of teaching is too the point and simple one can easily understand the basics of digital marketing without having knowledge.
TS
5
Reviewed on Jan 21, 2023
Very sleek and well organised intro to the world of Digital Marketing (and e-commerce).Some concepts may already be known to some students, but this will work for anyone interested in the subject.
SS
5
Reviewed on Jun 11, 2023
This was a great introduction into the foundations of digital marketing. As someone who had no prior knowledge I feel I now have a great starting point to continue learning about digital marketing.
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