Name: Foundations of Digital Marketing and E-commerce
Brand: Google
Availability: OnlineOnly
Rating: 4.8 (7066 reviews)

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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8

stars

30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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4551 - 4575 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Usman A

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May 29, 2023

Excellent Course

By Andreas T

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May 23, 2023

very interesting

By Jameela P

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May 17, 2023

Amaizing course.

By Anoop K S

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May 12, 2023

Amazing.........

By Naveen K

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May 3, 2023

Great Experience

By chioma o

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Apr 10, 2023

excellent course

By Jabran D

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Mar 28, 2023

very educational

By Kelsey A

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Mar 23, 2023

Great info here!

By MUTHU G

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Mar 19, 2023

Great Experience

By Fajar n N

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Mar 16, 2023

Very informative

By Gift I

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Mar 15, 2023

Totally worth it

By Javied Y

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Mar 14, 2023

One word awesome

By Shanmugapriya K

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Mar 13, 2023

awesome teaching

By abhay k

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Mar 4, 2023

Greeat Beginning

By Mohamed E A A

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Feb 23, 2023

Veryusefulcourse

By Zahraa B

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Feb 21, 2023

Very informative

By L'HOUSSAINE E G

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Feb 9, 2023

the best course

By Perryann L

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Feb 9, 2023

very informative

By Ashutosh P

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Jan 26, 2023

very cool course

By Allan & S H

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Jan 22, 2023

learned a lot!!

By Koothaperumal V

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Jan 20, 2023

VERY GOOD COURSE

By Abdul M

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Jan 19, 2023

execilent course

By Abubakar M

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Jan 17, 2023

Excellent course

By Ammara A

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