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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
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30,077 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

VL

May 9, 2023

Clear and easy to digest information. Gives a great overview of the industry and the roles each one plays. Helpful for complete newbies to understand the basics of digital marketing and e-commerce.

JH

Apr 8, 2025

Very well informed and a lot of information to gather, I thought it was very useful and very interesting and I'd recommend it to anyone that wants to learn more about Digital Marketing and E-commerce.

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5151 - 5175 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Hafiz M A

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Oct 22, 2022

excellent

By Noman D

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Oct 20, 2022

Excellent

By Daniella A Z B

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Oct 20, 2022

Loved it!

By Priya S

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Oct 12, 2022

thank you

By Jyotirmayee N

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Oct 8, 2022

very good

By MUHAMMAD M J

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Oct 8, 2022

good work

By Balzhan A

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Oct 7, 2022

i like it

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Sep 27, 2022

excellent

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Sep 27, 2022

muy bueno

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Sep 26, 2022

very good

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Sep 17, 2022

very good

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Aug 16, 2022

Thank you!

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Aug 13, 2022

Muy bueno.

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Jul 23, 2022

Excellent!

By Vivek P

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Jun 6, 2022

Nice Start

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Nov 11, 2025

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Nov 7, 2025

Excelente

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Nov 6, 2025

Muy bueno

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Nov 2, 2025

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Oct 30, 2025

Excelente

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Oct 25, 2025

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Oct 25, 2025

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Oct 12, 2025

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Oct 3, 2025

excellent