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Learner Reviews & Feedback for Foundations of Digital Marketing and E-commerce by Google

4.8
stars
30,108 ratings

About the Course

This is the first of eight courses in the Google Digital Marketing & E-commerce Certificate, which will equip you with the skills you need to apply to entry-level roles in these fields. People who work in digital marketing and e-commerce help their organizations attract new customers, engage customers through various digital channels, and drive transactions like purchases and customer loyalty. In this course, you鈥檒l explore entry-level jobs in digital marketing and e-commerce and identify the roles and functions that those jobs play within an organization. You鈥檒l also learn about the marketing funnel and how it shapes the customer journey. Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, and helping you build your skills and prepare for the job. Learners who complete the seven courses in this program will be equipped to apply for entry-level jobs in digital marketing and e-commerce. No previous experience is necessary. By the end of this course, you will be able to do the following: - Define the fields of digital marketing and e-commerce - Describe the job responsibilities of an entry-level digital marketing coordinator and e-commerce analyst (and similar job titles) - Summarize how this program will help prepare you for a career in digital marketing and e-commerce - Identify the roles and functions that digital marketing and e-commerce play within an organization - Understand the customer journey and the function of journey maps - Explain the concept of a marketing funnel - Understand the elements and goals of a digital marketing and e-commerce strategy...

Top reviews

AL

Jun 2, 2023

While I loved the course, I got slightly irritated with the speaker's pronunciation of the words "Important." I found it distracting, but otherwise she did great. The material was easy to digest.

NA

Dec 22, 2023

It's a wonderful course. The instructor explain every things in a detail manner . I feel so comfortable. I hope this knowledge and this certificate will surely help me on my career. Thank you GOOGLE.

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2201 - 2225 of 7,009 Reviews for Foundations of Digital Marketing and E-commerce

By Sandro G

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Jan 21, 2024

Amazing course if you ara looking to integrate to marketing or e-commerce

By PureGrace O

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Sep 1, 2023

A very practical course that opens you up to the world of intentionality.

By Ximena P

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Aug 30, 2023

excelente curso con conceptos b谩sicos Sobre marketing Digital & ecommerce

By Fashida B J

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Aug 5, 2023

Its an awesome experience to learn about digital marketing and e-commerce

By Amardip B

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Jun 18, 2023

Excellent course to start the journey of digital marketing. Learnt a lot.

By Fazil Z

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May 25, 2023

Valuable knowledge. Need to re-read and study again, too many information

By Abdul K

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May 13, 2023

It's a good introduction and sets up a nice foundation for the beginners.

By CHERIF I

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Feb 24, 2023

Le cours est parfait, et tr猫s bien structur茅 , je le recommande vivement!

By Naoui B

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Jan 6, 2023

It's a great course where I was able to benefit from valuable information

By MD M I

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Oct 17, 2022

Great course for a beginner. Explain the basic concept clearly & simply.

By Kristen p o

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Sep 30, 2022

it was wonderful begining and i can't wait to dive into the next course.

By Eibeth N

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Sep 22, 2022

Maravilloso, muy pr谩ctico y f谩cil de seguir el ritmo. S煤per recomendado.

By Geofrey M

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Aug 17, 2022

I really learnt a lot from this course and I,m thankful to the whole team

By Muthyala h s

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Aug 2, 2022

excellent one to go throw the basics and time bond in learning the course

By Jan K

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Jul 13, 2022

Muy completo, abarca todo y funda base solida para los cursos que vienen.

By Jieyi L

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Jun 16, 2022

This is a very short course but you absolutely can learn SO MUCH from it.

By Mauricio P L

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May 31, 2022

It麓s just great! First class teachers and first class content. Thank you!

By Hamza N

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Nov 9, 2025

Absolutely Amazing and great course with easy learning and understanding

By isabella g

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Mar 13, 2025

All the visual resources ( videos) were really helpful for easy learning

By Jana M

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Feb 22, 2025

Very interesting course, I managed to finish it within a week. Thank you

By Fernando S E

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Feb 22, 2025

Very concise and gives good bases for the knowledge of digital marketing

By demetrio m

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Jan 22, 2025

O curso 茅 eficiente e possibilita um entendimento perfeito sobre o tema.

By Mykaelle P N

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Jul 28, 2024

This is really helpful, I learned a lot of new words and new vocabulary.

By Madhur G

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Nov 8, 2023

Great course to get the basics right especially when you are a beginner.

By eric t

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Sep 23, 2023

the course was interesting , learning about digital marketing strategies